Product Details
The "Guardian" Media Guide 2003

The "Guardian" Media Guide 2003
From Atlantic Books

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Product Description

Lists the addresses, phone numbers, websites and key personnel for companies in every sector of the media, from digital television to magazines, regional newspapers to publishing houses, think tanks to charities. There are over 10,000 contacts, quick and easy to find.


Product Details

  • Amazon Sales Rank: #619497 in Books
  • Published on: 2002-11-15
  • Original language: English
  • Binding: Paperback
  • 544 pages

Editorial Reviews

Amazon.co.uk Review
The 11th edition of The Guardian Media Guide 2003 is a neat directory compressing the best of Whitaker's Almanack and the best of The Writer's Handbook into a user-friendly single volume but with a better index than either of them.

Media folk and media aspirants traditionally build a "contacts book". There are 10,000 in The Guardian Media Guide to start you off, surging across Press, Broadcasting, Cross Media and Outside Contacts, each of which includes easily accessed subsections such as Cutting Agencies, Film Libraries and Media Web sites. Outside Contacts include sections on Consuming, Education and Work. Listings range from the esoteric to the mainstream, from Cross Stitch Collection to Daily Mail. The Chartered Institute of Journalists beds down quite happily with the British Hang Gliding Association and Anarchy Action. For main organisations all contact details are given. For others it's just a phone number and, crucially these days, a Web site address

Often a racy read The Guardian Media Guide 2003 suggests that "Easter 2002 saw the laying of a new digital egg and the breaking of an old one" before it assesses the chances of Digital TV ever completely replacing analogue. A number of short, informative essays are interspersed between listings. If you're a Media person or would like to be, or are enrolled on a journalism or media course then you probably need this book. But even for someone not knee-deep in the media in search of a straightforward but pretty exhaustive reference book, there is a lot of handy general data here too--about sport, Europe, ethnic press, official bodies, book publishing and religion, to mention just a few examples. --Susan Elkin

Review
The 11th edition of this unique and best-selling directory of media contacts, newly updated and fully redesigned throughout.


Customer Reviews

Mandatory "Digital Age" Reference Work!4
In this digital age, this guide is an essential reference work in any UK library, large or small.