Product Description

This book concentrates on the creative heart of business, on how to develop an exciting enterprise from the original germ of an idea. It covers topics such as: Finding a good idea; Getting started; Creating a winning business plan; Funding your enterprise; Marketing your business; and, Maintaining progress.

Product Details

• Amazon Sales Rank: #305565 in Books
• Published on: 2008-07-25
• Original language: English
• Number of items: 1
• Binding: Paperback
• 299 pages

Review
"'His techniques obviously work because, aside from his work as a business lecturer, he is still an active entrepreneur. The book is also full of practical hints about handling tax, approaching potential funders and finding suitable premises.' The Independent 'Encouraging and practical, Green's book covers all the basics...an entrepreneur himself Green knows the questions to ask.' Management Today 'Practical advice presented in a clear, concise style.' Moneywise 'An easy-to-read and motivating book.' Making Money"

Management Today
'Encouraging and practical, Green's book covers all the basics...an entrepreneur himself Green knows the questions to ask.'

Making Money
'Practical advice presented in a clear, concise style.'
'An easy-to-read and motivating book.'

Customer Reviews

THIS AUTHOR KNOWS HIS STUFF
I am planning to launch my own business in May of this year and I've been reading lots of books on the subject of start-ups. This one is the most comprehensive I've come across. Found the chapter on securing public sector funding most instructive - it has provided me with useful inroads which I'm currently pursuing

Margaret Boyle
Hungerford, Berks

excellent book for anyone starting up.
I got this in the hope of answers to questions I didn't even know I wanted to ask. It is brilliant. I recommend it to anyone who wants to start a business or as a freelance person but does not where to start. excellent ideas and suggestions. very helpful and easy to read.

A very useful first stop on the road to starting a business
A great book for anyone thinking about starting a business from scratch with little or no experience. Using simple but illustrative examples, the author raises and discusses many of the practical issues of starting up. The book is a very readable introduction that gets the reader thinking along the right lines, and is full of references to other sources of information on more specific topics.