Product Description

A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator…just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the ‘anthropologist’, going into the field to see how customers use and respond to products; later you might be the ‘hurdler’, who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.

Product Details

• Amazon Sales Rank: #20419 in Books
• Published on: 2008-09-04
• Original language: English
• Binding: Paperback
• 304 pages

Review
"'Tom Kelley offers a thoroughly original and thoroughly tested approach to creating a culture of innovation.' Tom Peters 'Superbly maps how people and process can be managed to innovate successfully. Every business executive should read it.' Clayton Christensen, Harvard Business School 'Kelley throws off innovation as lesser men throw off dandruff.' The Guardian 'This book delivers some tasty morsels to managers hungry to boost their companies' level of innovation. Funny, insightful and chock-full of inspiring examples.' BusinessWeek 'Essential reading for every single person in your organization - even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow.' Seth Godin, author of Purple Cow"

BusinessWeek
Funny, insightful, and chock-full of surprising examples.

Creative Match.com - Book of the Week
If the future is innovation, Kelley’s new publication is the roadmap.

Customer Reviews

Easy suggestions for increasing innovation
Welcome to an enjoyable, easy read - which is not to dismiss Tom Kelley's fine ideas. With the aid of Jonathan Littman, Kelley works throughout this book to show how innovation can be much more painless than most people think, and more fun. Kelley makes thinking collaboratively sound like a blast. In the process, he convinces you that your organization should nurture and cherish playing with ideas. Although he admits that his consulting company, IDEO, found itself grinding along on tedious projects at times, and that he has watched people shoot down perfectly good suggestions, his underlying message is one of open possibility. He presents 10 roles you can play during meetings, any one of which would be enough to add considerable value. By showing that these roles are temporary, he sends the message that if you want to stay competitive, you can change, and even must. As he examines everything from product names to rules governing how workers decorate their cubicles, Kelley demonstrates the many opportunities you have to create something new. The cost is often little or nothing; sometimes innovation simply means getting out of your employees' way. We recommend this book to managers who wish to break old patterns and encourage creative thought companywide.