Product Description

In his previous book, "Start Your Own Business", Cole outlined essential steps for getting a new venture under way. Here, he takes the process a few steps further, by examining the processes and activities to make that young business thrive and work for the entrepreneur. Starting with the three primary topics of gross margin, net margin and break even, the book goes on to identify and illustrate those figures and statistics, practices and operations that help the business to develop and become profitable. The big issues in business which lead to and encourage success are illustrated with realistic examples, and the whole concept of "making your business work for you" is presented in a practical and useable way. The book is a stand-alone work, although people who have read the first book will have a good understanding of the principles being elaborated.

Product Details

• Published on: 2001-11-22
• Original language: English
• Binding: Paperback
• 180 pages

About the Author
Linden Cole has spent many years advising and assisting small firms through the Business Link network, for which he was one of the original advisers in the South-east. He has seen first-hand how small businesses sink or swim and this book represents the essence of the advice he offers on a daily basis to clients and entrepreneurs.