Product Description

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

Product Details

• Amazon Sales Rank: #4859 in Books
• Published on: 2007-03-05
• Original language: English
• Binding: Paperback
• 224 pages

About the Author
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.

Customer Reviews

The Best Book Written on Advertising
David Ogilvy is one of the best advertising men this past century has ever seen. He combines his knowledge and passion with strict guidlines which he has learned and accepted and that are still applicable today. I had borrowed the book from a previous employer when I first started working in Advertising, as soon as I could I bought my own copy and have read the book thrice so far; I am currently summarizing it for future reference.

David Ogilvy is my agency's master.
The most valuable tool for any creative thinker. As the owner of an ad agency, I read this book once a year and keep important excerpts for reference at desk, briefcase and home.

best marketing book for beginnners I read
The tips and strategies make it a book that everyone interested in markting should read. Ogilvy turn marketing in an even enjoyable subject. As a pionner in the field, he selects the best stories and examples to ilustrate the development of marketing in this century. Read it!