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Food Wars: The Battle for Mouths, Minds and Markets

Food Wars: The Battle for Mouths, Minds and Markets
By Tim Lang, Michael Heasman

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Product Description

The growth of a single global market is having far-reaching implications for what we eat and for public health. In developing countries, endemic problems of a "Western" diet are found alongside food shortages. What matters now is not just what we eat, but how it has been produced, distributed and processes - a global politics of food and health. In a full examination of these developments, the authors describe the two quite different paradigms of the production and supply of food that are competing to replace the industrial productionist model dominant over the last century. One centres on life sciences, the other on an ecological approach. "Food Wars" argues that both have strong support, but one dominates investment. Both draw on biology, but differ in their social and political understanding. The authors argue that the outcome of these food wars is hugely important for food security and whether the enormous inequities in the present system are tackled.


Product Details

  • Amazon Sales Rank: #214655 in Books
  • Published on: 2004-08-03
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 224 pages

Editorial Reviews

DEREK YACH, Professor of Public Health and Head of the Division of Global Health, Yale, former Executive Director of Noncommunicable Diseases, World Health Organization
This book will move us towards a revolution in food, nutrition and
agricultural policy that is decades overdue.

DEREK COOPER, founder presenter of the BBC's Food Programme
Food Wars is a heartening book which calls for a radical change in
the way the world feeds itself.

MARION NESTLE, author of Food Politics, and Paulette Goddard Professor of Nutrition, Food Studies, and Public Health, New York University
An important book that should be read by everyone who cares about
how the way food is produced affects our own health as well as that of the
environment and our national economies.


Customer Reviews

A terrific account5
This book will change the way you view your breakfast cereal for ever! Never again will you chew your morning banana without questioning whether your really should have poured sugary yoghurt all over it! Seriously, this is a very useful account of the major fault-lines in contemporary food and health thinking. The absurdities of the food supply chain are laid bare. Food wars proposes that two emerging paradigms are now competing for which is to replace the mid-20th century paradigm that argued that public health and well-being would automatically follow from increasing food production.