Product Description

This practical guide is for newcomers to the public relations (PR) industry and those already established who should find the book a useful reference and aide-memoire on the basics of PR. A number of case studies are included. Advice ranges from the nature of PR to the role and function of the PR officer, and from fees and costs to effective PR use of television and radio.

Product Details

• Amazon Sales Rank: #3316130 in Books
• Published on: 1994-01-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 168 pages

About the Author
Jim Dunn has almost 30 years' experience in journalism and public relations and extensive knowledge of advising organisations in the corporate, travel and leisure, entertainment, property and financial sectors. He runs his own management consultancy, Dunn Communications, advising clients on strategic image building, particularly in the PR and media training areas.