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The PR Practitioner's Desktop Guide
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| List Price: | £16.99 |
| Price: | £14.44 & eligible for FREE Super Saver Delivery on orders over £5. Details |
Availability: Usually dispatched within 3 to 5 weeks
Dispatched from and sold by Amazon.co.uk
Product Description
This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy wrting and preparing feature articles.
Product Details
- Amazon Sales Rank: #92845 in Books
- Published on: 2002-04-12
- Original language: English
- Number of items: 1
- Binding: Paperback
- 200 pages
Editorial Reviews
Profile, Journal of the Institute of PR
"A down-to-earth handbook...Essential."
Ruth Spellman, Chief Executive, Investors in People UK
"essential for anyone involved in the public relations function for any type of organisation".
Peter Hobday, writer and BBC broadcaster
"Anyone working in communications and marketing will find the PR Practitioner's desktop guide invaluable. I highly recommend it."
