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Visual Merchandising: Window and In-Store Displays for Retail
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| List Price: | £22.50 |
| Price: | £13.75 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Average customer review:
Product Description
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, Visual Merchandising is an invaluable handbook for anyone working in and learning about this exciting subject.
Product Details
- Amazon Sales Rank: #34380 in Books
- Published on: 2008-03-31
- Original language: English
- Number of items: 1
- Binding: Paperback
- 208 pages
Editorial Reviews
Review
"...a comprehensive look at the business of design for merchandising..."
--Design Week
About the Author
Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts.
Customer Reviews
A must have for any VM student/junior VM manager
At last a book that covers the essentials of VM and provides a tool from which to learn and educate. Superb examples and visuals, together with an understanding of the authors background and experience make this a must have.
an important professional text that's great to look at and easy to read
I was very impressed by Morgan's considerable knowledge and I like the way he uses easy-to-follow language. It's a great looking book,which is important when the subject is about visuals and display. A great gift idea too.
The book I have been waiting for!
Of all the books that have been published on visual merchandising this is without a doubt the best I have read. The author has covered the whole gamut of this creative and difficult subject in an easy to read and student friendly format.
Don't consider going into visual merchandising without it.
