Product Description

Managers of small businesses have the challenge of combining the roles of salesperson, buyer, visonary, researcher and entrepreneur. This book offers help in all these areas and more. The 100 ideas and techniques presented aim to make a critical difference to company results.

Product Details

• Amazon Sales Rank: #1207055 in Books
• Published on: 2003-01-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 211 pages

Review
"If knowledge is power then this book gives our businessmen and women the ability to create strong, vibrant and successful businesses". Clive Memmott Chief Executive of Business Link North and Western Lancashire

From the Back Cover
Running a business is never easy. As the manager of a small
business you have in one person to be an accountant, buyer, visionary,
researcher, entrepreneur and salesperson.

Here you'll find help and advice on building a better business. Any one of
the 100 ideas and techniques packed into this invaluable resource book has
the potential to make a critical difference to your company's results.
Just reflecting and acting on one topic a week could transform its
performance.

The book is organised into six sections, each of which gives useful
insights into just about every area of business management. In them you`ll
find 100 bite-sized, inspiring and eminently action-able topics such as:

* Raising your business profile with effective PR
* Getting better deals from suppliers
* Reducing your bad debts
* Effective marketing on a shoestring
* Selling techniques that really work
* Creating a strong brand

About the Author
Neil Bromage has run a small business and is a freelance business writer working on a range of newspapers and magazines including The Times, Sunday Times, Telegraph and Financial Mail on Sunday. He also writes for magazines and business organisations. The topics covered in this book were first created by him for Business Link North and Western Lancashire. He is based in Blackpool, Lancashire.