Product Description

From one of the United Kingdom's leading search engine optimzation (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.

Product Details

• Amazon Sales Rank: #5457 in Books
• Published on: 2008-03-27
• Original language: English
• Number of items: 1
• Binding: Paperback
• 240 pages

Review
David Viney's book pulls off the difficult trick of both being comprehensible to beginners and offering a level of comprehensive (and up to date) detail that will appeal to older hands. It's divided into seven steps that broadly follow the time-line of an SEO campaign, with some useful case studies. Put simply, this book delivers what it promises. --.net magazine, August 2008

About the Author
David is one of the United Kingdom's leading search engine optimization (or S.E.O) experts and has initiated and steered multi-million pound e-business projects at two of the UK's biggest companies (British Airways and Centrica) and played a leading role in the relaunch and internet marketing of the AA's website in 2001. As principal consultant and owner of SEO Expert Services, he works with companies large and small to improve their search engine placement. A regular speaker on e-commerce at industry and professional events, David is passionate about the power of the internet to transform our society. David is an L.S.E graduate, Chartered Accountant and IT Professional. He is a qualified C.S.E.M search engine marketeer and member of S.E.M.P.O, the Search Engine Marketing Professional Organization.

Customer Reviews

Listed Links don't work
To make sense of the book you really have to practically follow the steps outlined but when the suggested links in chapter one don't work that isn't a good sign. Using the tools found at those links is a key part of the process the book outlines. This led to me using google to see if I could find other tools that did the same type of thing, which led to me questioning whether his method was best, and using google to find out more, which I was doing before I bought the book...

One of the main reasons I bought this book was because it gives free access to a forum where you can see a continually updated list of tools and the raise issues for the author to look at. I presume the links in the book did work once but the forum has not got updates for those links. I also discovered on the forum that a number of other readers had similar concerns.

Maybe I've just been unlucky but one of the reasons I bought this book was on the basis of postive reviews and I have to say my experience has not been positive.

Welcome to the Magic Circle
Search Engine Optimisation has acquired a status which might be regarded similar to that of the magic circle:
It's secretive - only those in the circle really know the tricks
There's an element of magic - SEOs do things we don't understand
It's competitive - we all want to get to the top
It's closed - those within the circle do not disclose all the tricks
They even categorise their tricks as good and bad with the terms "white hat" and "black hat"

Well, in this excellent new book David Viney has let us all into the circle, and what we learn is that it's not magic!

However, I should like to follow that statement by immediately saying that it is plainly not easy either. Also, by the very nature of the fierce competition for the top spots, it will always be competitive, and you will always have to work at it.

What this particular magician sets out for us all here is a structure and a method which we might follow to improve our own success.

The author uses the analogy of cookery; there are ingredients, recipes to follow - and I would add, a great deal of time needed to be spent in the kitchen!!

You will be surprised to learn the breadth of things that you will need to do to be in with a competitive chance. The book covers the many factors that contribute to your ultimate success. I was surprised at just how many areas contribute to a site becoming successful, in 240 pages David Viney covers a lot of ground.

The title is so clever; Step 1 in David's plan focuses on finding the "phrases that pay", and sure enough, the title of his book is of course just one such example - nicely wraps-up in a phrase what the book is all about AND is what we are all searching for!

As other reviewers have written here, the book strikes an excellent balance in readability, suitable for reading and use by other professional SEOs and equally works very well for the novice.

The seven step procedure does categorise the areas of focus well, and does give a guide to chronology, but it's not his intention that you should remain in a step until you have done everything you possibly can, more that you need to do a wide number of things, and that over the longer period you will need to track back and forth through the steps and re-visit activities.

The book does a great job of illustrating the size of the market, the strength and importance of Google in that market, and the potential prizes available to the top of page one winners.

"Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. Being outside the top 20 is like having a corner store on the very outskirts of town."

You should buy and read this book before building your website, probably even before naming you business. The tips within it on subjects such as targetting a niche, phrases that pay, finding and targeting keywords, domain names, hosting locations, etc. are all key considerations in the choices you should make in the very early days.

But there's no need to worry if you are already well into the life of your business and your website, there is plenty within this book for all to heed and follow.

I would strongly recommend the book to anybody interested in getting their website "to the top on Google", you will learn a great deal, and will be able to take action based upon the guidance within the book.

However, go into this exercise with the awareness that it is a long game. You may read the book in just a few hours, but you will need to work persistently at your website's optimisation continuously to reach the top and stay there .........The prizes are Great. It is fiercely competitive. The web is continuously evolving. Your competitors will read this book too.

This is probably the best book on this subject that you can buy.
Take the first step, buy and read the book.
Then keep it next to your computer, keep dipping into it, follow its recommendations.
Then, be prepared to buy an updated version or follow-up next year, with more and new recommendations for you to implement!

The Mother of all SEO Books
I want to keep this short and sweet as copywriting is not my strong point. If you are looking for a book that spells out the key issues on SEO in an order that actually makes logical sense - then this is the book for you. Rather than a book full of information (although it is very informative) - its best used a step-by-step tool to any SEO project. I can understand why one of the reviewers read it twice.

I had purchased SEO for Dummies but that was really a 'bits n pieces' kind of book and left me unguided. This book follows a chronological path and makes you stick to it.

I shall be using it on every SEO project from now on.

5/5