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Public Relations: Principles and Practice

Public Relations: Principles and Practice
By Philip J. Kitchen

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Product Description

This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. To tackle the issues involved in the principles of public relations as we approach a new millennia, information is supported by case vignettes, detailed cased studies and end-of-chapter questions.


Product Details

  • Amazon Sales Rank: #261687 in Books
  • Published on: 1997-04-24
  • Original language: English
  • Binding: Paperback
  • 325 pages