Product Details
Brand Warriors: Corporate Leaders Share Their Winning Strategies

Brand Warriors: Corporate Leaders Share Their Winning Strategies
By Fiona Gilmore

Price:

This item is not available for purchase from this store.
Click here to go to Amazon to see other purchasing options.


4 new or used available from £67.66

Average customer review:

Product Description

This is a collection of essays on the nature of brands and brand-building. Brands examined include L'Oreal, Cadbury's, Guiness, McDonald's, Hewlett Packard and FedEx.

Product Details

  • Amazon Sales Rank: #249495 in Books
  • Published on: 1999-02-15
  • Binding: Paperback
  • 256 pages

Customer Reviews

EXCELLENT CURRENT BRAND ANALYSIS, 17 April, 20025
This is an excellent book, which takes small chapters on some of the leading global brands and makes them riveting to read.
Learn how they (and you!) can re-invent yourself or use branding as a sales tool. With excellent examples and using some key personnel interviews, this book made facinating reading on a recent business flight. Well reccomended, even if you are just curious about the whole issue!

EXCELLENT CURRENT BRAND ANALYSIS5
This is an excellent book, which takes small chapters on some of the leading global brands and makes them riveting to read.
Learn how they (and you!) can re-invent yourself or use branding as a sales tool. With excellent examples and using some key personnel interviews, this book made facinating reading on a recent business flight. Well reccomended, even if you are just curious about the whole issue!