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Be Your Own Spin Doctor: A Practical Guide to Using the Media
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Average customer review:
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Product Details
- Amazon Sales Rank: #842918 in Books
- Published on: 1998-04-02
- Original language: English
- Binding: Paperback
- 144 pages
Editorial Reviews
Synopsis
A fresh and funny guide aimed at anyone who wishes to use the media containing anecdotes, real life examples and practical advice on what works and what to avoid. The chapters cover the latest information on today's media, how to write a press release and how to plan a media relations campaign.
