Product Details

• Amazon Sales Rank: #2104896 in Books
• Published on: 2000-04
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 304 pages

Customer Reviews

Thought provoking stuff.
Flicking through the books pages you could be fooled into thinking that it's about the human reproductive system. There are many diagrams of these little tadpole things, which are used to express his various ideas. Edward de Bono attacks the idea that Western critical thinking should be regarded as the height of intelligence. He also argues quite convincingly that ideas to do with design and possibility have as much value as critical faculties.
It is an interesting, well-rounded book and not as heavy as you might think. However if you have some of his other stuff (Thinking Course, Six Thinking Hats) you may find that NTFTNM goes over much the same ground. Everyone should read at least one of Edward de Bono's books and this one is a great place to start.

Insightful and thought provoking
I bought this book on a whim after having see the man himself on a TV appearance, he struck me as a man of great wisdom who had the power to focus all the confusion into a clear thought and using this as a start point, develop it to all the possible conclusions.

The beauty of the book is that it is written just as the man thinks. It's structure is far from rigid using a collection of related paragraphs to discuss and offer insight on the subject of active thought. When he identifies a problem, you have difficulty understanding how come no one has mentioned it before, how we have continued to make such errors again and again.

Reading this book will make you consider you thought patterns and in my case, the approach I take to my work. It is so easy to read that you can't help but gain insight and a genuine respect for the man himself.