Product Description

• Updated text covers all specifications of all awarding bodies.
• Selections that focus on the latest key debates in Business Studies.
• Comprehensive key terms providing a dictionary of Business Studies.
• Diagrams, graphs and charts using the latest material.
• Short questions in units provide immediate practice of skills.
• Short knowledge based questions can be used as a quick revision aid.
• Exam orientated case studies help to focus on the skills required for examination success.

Product Details

• Amazon Sales Rank: #281256 in Books
• Published on: 2004-08-25
• Original language: English
• Binding: Hardcover
• 336 pages

Customer Reviews

The business students bible!!
This book got me through an entire HNC marketing module without the need for any more expensince publications. Definately worth every penny. Simple, plain english and plenty of exercises and scenarios based on current business strategies makes this book a vital addition to any business course.

PERFECT FOR ANY BUSINESS COURSE
I am currently studying A-Level Applied Business Studies and this book provides me with all the information (and more!!) i need. It is great for coursework, exams or even revision!

The book includes excellent content coverage, easy to understand diagrams, case studies (i.e based on real businesses), key terms defining, short answer questions for revision and much more!

I would recommend this book for any business course, especially BTEC business studies, A-Level Business or Applied Business!

Hesitating whether to buy this business book? -----DON'T

Precise and great coverageof A2
The text was very precise to the syllabus and the content was excellent, everything was easy to understand with good use of diagrams when needed. I certainly suggest this book for Business Studies A2 students! (I got an A)