Product Details

• Amazon Sales Rank: #530356 in Books
• Published on: 2001-11-12
• Binding: Paperback
• 544 pages

Amazon.co.uk Review
The Guardian Media Guide 2002, this year celebrating its 10th anniversary, manages to compress the best of Whitaker's Almanack and the best of Writers' and Artists' Yearbook into a single, relatively slim volume--and that is a huge and very useful achievement.

It ranges cheerfully across subjects including: Press, Broadcasting, Other Media Contacts, State, Emergencies and Disasters and Society, each including well laid-out subsections. There are succinctly written books of background information with photographs and listings ranging from the minority "alternative" right-leaning magazine Candour all the way to The Mirror and from Gleochil Prison in Scotland to British Amateur Rugby league. For main organisations all contact details are given. For others it's just a phone number and--probably most important of all, these days--a Web site address. If you want information there's plenty of it available via the 10,000 contacts in The Guardian Media Guide.

There's nothing dry about it either. It's also an entertaining read. If you're interested in winning prizes for journalism you're told to "Enter everything going" and "to feign indifference to the results" because "if you lose the judges can be written off as a spineless bunch who have been bullied by the sponsor" but "if you win you'll be worth a pay rise and have something for the CV which looks better than an A-level or a degree".

If you're working in the media, would like to do so or are enrolled on a media or journalism course then you probably need this book. But for someone outside the media looking for a simple, quick but eclectic reference book, there is a lot of user-friendly general data here too--about education, charities, government organisation, shopping online and hospitals, to mention just a few examples. --Susan Elkin

Synopsis
This work contains the addresses, phone numbers and websites for companies in every sector of the media, from consumer magazines to digital television, regional newspapers to media training organizations. The work also has an extensive outside contacts section that provides key information on organizations of interest to working journalists, such as think tanks, charities and the European Union.

Customer Reviews

Mandatory "Digital Age" Reference Work!
In this digital age, this guide is an essential reference work in any UK library, large or small.