Product Description

Image is everything. Many people live out their lives vicariously, through the image world of the media, through TV and film, music videos and magazines, and tabloid newspapers. Their admiration or adoration for star personalities inspires them to emulate the lifestyle of their favourite celebrity as closely as they can. Such is the power of the personality brand that companies have seized on this phenomenon by co-branding their products and services with key celebrities.

In this fascinating book, Gerrie Lim explores the surreal world of celebrities and explains how personalities evolve into iconic brands worshipped by millions globally. The author’s extensive interviews with top publicists and celebrity managers help raise the curtain on how public image can be designed to appeal to the public’s deepest emotional needs, desires and ego – and managed to maintain success.

Product Details

• Amazon Sales Rank: #183354 in Books
• Published on: 2005-08-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

About the Author
Gerrie Lim is ex-Staff Writer at Hits, the US music industry trade journal. He was also music critic for LA Weekly, and celebrity jounalist for LA Style, Billboard and Exposure. While at Time Inc., he helped launch the celebrity magazine Picture Week. Gerrie’s previous books include Inside the Outsider: A Decade of Shooting the Pop Culture Breeze (with a foreword by Bob Guccione Jr.) (BigO, 1997), and Invisible Trade (with a cover endorsement by Paul Theroux) (Monsoon, 2004)