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The eBay Story Phenomenon: How one brand taught millions of strangers to trust one another
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| List Price: | £8.99 |
| Price: | £6.74 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Dispatched from and sold by Amazon.co.uk
Product Description
EBay is a mad, mad souk, present in 33 countries, where the public can sell and buy just about anything. Imagine strolling through a flea market where you could buy a Gulfstream jet for £3.5million, a bucket of seawater or a small town in California. Today, eBay has over 168 million registered users worldwide, six times the population of Australia. Although the vast majority have never met, amazingly eBay's online community trust each other when it comes to exchanging goods and money. Elen Lewis tells the story of a brand that has changed society and empowered the ordinary person to compete in a universal market in ways that they could not before. Full of anecdotes and insightful analyses, this book gets behind what could be one of the greatest brands of all time.
Product Details
- Amazon Sales Rank: #108085 in Books
- Published on: 2008-07-31
- Original language: English
- Number of items: 1
- Binding: Paperback
- 192 pages
Editorial Reviews
About the Author
Elen Lewis is a freelance journalist who has written for the Financial Times and New Media Age. She was previously the Editor of Brand Strategy journal and is the author of Great IKEA! (Cyan). She lives in Twickenham.
