Product Description

What is Packaging Design? Explores the myriad issues that determine a client s brief and influence a designer s approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements. The component parts of packaging design are deconstructed, explaining how elements such as information layout, illustration, and finishes are used in isolation and in relation to each other. The book also examines the anatomy of structural design, from cartons, tubes, and tins, to blister packs and innovative formats. Some packaging designers work for large consultancies operating globally, while others work individually, for specific markets, countries, or from within an in-house design team. What is Packaging Design? Concludes with an analysis of a diverse group of designers who demonstrate how stimulating and creative packaging design can be.

Product Details

• Amazon Sales Rank: #158757 in Books
• Published on: 2007-08-01
• Format: Illustrated
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

Computer Arts Projects, January 2007
"What makes this title stand out is its extensive coverage...
balances the global, historical and environmental issues surrounding the
industry."

About the Author
Giles Calver has worked for Ogilvy & Mather Direct and DMB&B Direct, and was a co-founder of Lippa Pearce Design. He lives in London, UK.

Customer Reviews

stunning book
This book has a very good range of modern, stylish, innovative and eye catching examples of packaging.
It is illustrated by stunning photography and has good explanations relating to each object.
All in all this book works well both as just a book you can flick through for inspiration, as i usually do, and as a source of information relating to packaging design.
Great book.