|
The Dynamics of Advertising
|
| List Price: | £36.99 |
| Price: | £35.14 & eligible for FREE Super Saver Delivery. Details |
Availability: Usually dispatched within 24 hours
Dispatched from and sold by Amazon.co.uk
Product Description
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
Product Details
- Amazon Sales Rank: #1634747 in Books
- Published on: 2000-11-17
- Original language: English
- Number of items: 1
- Dimensions: .1 pounds
- Binding: Paperback
- 300 pages
Editorial Reviews
Review
"Scholarly in approach, the book focuses on such areas as the history of advertising, critiques of the industry, consumer identity and anxiety issues, and social values and behaviors....Written for an academic audience."
-CHOICE
