Listmania!
Favorite books of 2001/02
How to Know God: The Soul's Journey into the Mystery of MysteriesHow to Know God: The Soul's Journey into the Mystery of Mysteries by Deepak Chopra
Buy new: £6.70 / Used from: £1.65
A fascinating exploration of the unknown, starting from a scientific foundation.
The Seven Spiritual Laws of Success: A Practical Guide to the Fulfillment of Your DreamsThe Seven Spiritual Laws of Success: A Practical Guide to the Fulfillment of Your Dreams by Deepak Chopra
Buy new: £7.92 / Used from: £5.00
A small book packed with wisdom. More useful the more you read it.ing.
Solution Selling: Creating Buyers in Difficult Selling MarketsSolution Selling: Creating Buyers in Difficult Selling Markets by Michael T. Bosworth
Buy new: £11.38 / Used from: £1.90
An instantly applicable 'how-to' guide to consultative selling. The 'rules' work in all aspects of life, not just to the sales profession.
How to Make Your Dreams Come TrueHow to Make Your Dreams Come True by Mark Forster
Buy used from: £35.41
The book itself is a diary of the author's implementation of the techniques he proposes and it proves that those techniques work.
Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople EverywhereAdvanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere by Brian Tracy
Buy new: £6.97 / Used from: £5.10
Particularly valuable for the first hundred or so pages on attitude. Of use to everyone.
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream CustomersCrossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore
Buy new: £9.74 / Used from: £3.88
Great insights into the workings of the technology marketplace.
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) by Claude Hopkins
Buy new: £6.47 / Used from: £3.60
A marketing genius tells all. Timeless (well, 99%).
Ogilvy on AdvertisingOgilvy on Advertising by David Ogilvy
Buy used from: £7.99
Should have been called "The joy of advertising." Will make you feel good if you're a marketeer.
The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That SellsThe Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W Bly
Buy used from: £0.81
The basics of copywriting in clear, usable form. Good reference material.
The Elements of StyleThe Elements of Style by William Strunk Jr.
Buy new: £6.32 / Used from: £2.18
The benchmark for writing style. Tips that are perhaps more needed today than when they were written.