 | Permission Marketing: Strangers into Friends into Customers by Seth Godin
Buy used from: £3.96 A radical change for most marketers. Often misused but still offers great potential.
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 | The 22 Immutable Laws of Marketing by Al Ries
Buy used from: £0.63 No matter how much new 'e' there is, some things are truly 'immutable'.
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 | The One-to-one Future: Building Business Relationships One Customer at a Time by Don Peppers
Buy used from: £0.78 Some will thing this book 'tired' but the vision has continued to motivate a thousand entrepreneurs.
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