 | Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore
Buy new: £9.74 / Used from: £3.91 Anyone in tech companies MUST read this. A business classic
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 | It's Not Funny If I Have to Explain It: A Dilbert Treasury (Dilbert Books (Paperback Andrews McMeel)) by Scott Adams
Buy new: £9.35 / Used from: £2.15 Don't take it all so seriously
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 | The Financial Times Guide to Strategy by Richard Koch
Buy used from: £0.01 Sound grounding in all the issues. Essential for those in company HQ/ central roles
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 | Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge by Geoffrey A. Moore
Buy new: £12.74 / Used from: £0.01 Web 2.0 anyone?
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 | Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt
Buy used from: £13.94 Don't worry about the conclusions, just admire the thinking and aspire to it. Challenge everything
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 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: £5.59 / Used from: £2.77 Dinner party discussions and useful examples.
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 | Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas by Edward De Bono
Buy used from: £17.95 Of all the de bono books I'd choose this one: very smart. Turn your head upside down and inside out
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 | In Search Of Excellence: Lessons from America's Best-Run Companies by Robert H Waterman Jr
Buy new: £5.96 / Used from: £3.00 Much criticised but read it for the sheer enthusiasm
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 | The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen
Buy new: £14.73 / Used from: £2.40 Useful analysis of why tech introductions fail
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 | The Bluffer's Guide to Management (Bluffer's Guides) by John Courtis
Buy new: £3.19 / Used from: £0.01 Lots of useful tricks hidden in here and passed off as comedy
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 | Bluff Your Way in Philosophy (Bluffers Guide Series) by Jim Hankinson
Buy used from: £10.95 The back section on techniques for discussion says it all
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 | Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter
Buy new: £10.03 / Used from: £8.17 Classic Text. Now you know what the consultants are talking about.
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 | The Complete Yes Prime Minister: The Diaries of the Right Hon.James Hacker
Buy new: £7.66 / Used from: £0.01 1000 years of political moves condensed. Fantastic.
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 | Yes, Minister
Buy new: £7.69 / Used from: £0.01 Ditto. So much more than comedy.
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 | The One Minute Manager by Kenneth H. Blanchard
Buy new: £4.37 / Used from: £0.01 Morale boosting. Staff performance boosting.
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 | Solution Selling: Creating Buyers in Difficult Selling Markets by Michael T. Bosworth
Buy new: £11.38 / Used from: £1.99 Not everything about selling in tech, just most of it.
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