 | Visioning by Lucia Cappacchione
Buy new: £12.59 / Used from: £5.06 There's much more to having a great website than the tedious business of constructing the pages. This book will help you unlock the creativity that's needed to produce something uniquely memorable.
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 | Plan-IT Marketing Plan
Guides you through the process of planning - filling in what you know, identifying issues you should be thinking about. Helps you put together a professional-looking draft plan quickly.
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 | Sams Teach Yourself HTML and XHTML in 24 Hours by Dick Oliver
Buy used from: £1.38 Ensures you can at least get a functional site up and running, regardless of the software you use to create it. If your site is to be a DIY effort, this book will save you many tedious hours.
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 | "Daily Telegraph" Electronic Business Manual: How to Make the Internet Work for Your Business by et al.
Buy used from: £0.01 Ideal for someone at executive level who needs a quick overview of the issues, even if someone else is actually creating the site..
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 | Permission Marketing: Strangers into Friends into Customers by Seth Godin
Buy used from: £5.00 Very good on the effective, ethical use of e-mail, as opposed to spam. In most cases you website is just a means for acquiring e-mail addresses, where the real marketing is done.
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 | The Complete Idiot's Guide to Project Management by Kim Baker
Buy used from: £4.20 Useful fundamentals for people without the time for professional project management training.
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 | Collaborative Web Development: Strategies and Best Practices for Web Teams (book and cd rom) by Jessica Burdman
Buy new: £22.89 / Used from: £0.01 Good for project managers of larger websites or cross-functional teams - worth getting just for the time-saving templates on the CD-ROM.
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 | The New Marketing Manifesto: The 12 Rules for Successful Marketing in the 21st Century by John Grant
Buy used from: £0.97 Good overall book for marketing managers - it outlines major consumer trends and how they can be incorporated for more effective marketing campaigns.
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 | The Non-designer's Design Book: Design and Typographic Principles for the Visual Novice by Robin Williams
Buy used from: £1.10 Useful for all types of page design - print publications as well as web. If you can't afford a professional designer, this will at least help you avoid rookie mistakes
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 | Selling the Dream: Sales as Evangelism by Guy Kawasaki
Buy new: £12.60 / Used from: £0.01 Worth getting just for the original Apple Mac marketing plan, but lots of other useful info - especially relevant for non-profit organisations or charities.
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 | Database Design for Mere Mortals: A Hands-On Guide to Relational Database Design by Michael J. Hernandez
Buy used from: £3.29 Teaches the principles of database design, regardless of software. Will either help you design a better database or make you realise it should be left to the experts.
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