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The Pyramid Principle: Present Your Thinking So Clearly That Ideas Jump Off the Page and into the Reader's MindThe Pyramid Principle: Present Your Thinking So Clearly That Ideas Jump Off the Page and into the Reader's Mind by Barbara Minto
Buy used from: £42.20
The Pyramid Principle explains how to think creatively, reason lucidly, and express ideas with clarity. That is, "The Pyramid Principle" shows how to structure and present arguments.
"Financial Times" Handbook of Management"Financial Times" Handbook of Management by Stuart Crainer
Buy used from: £3.99
The handbook is the essential management reference for the managers of today. It brings together the most ambitious, comprehensive & authoritative selection of ideas, practices & management thinking.
Positioning: The Battle for Your MindPositioning: The Battle for Your Mind by Al Ries
Buy new: £4.99 / Used from: £2.65
A guide to market strategy, show why "positioning" products in the mind of the consumer is still the most effective strategy in business.
How to Make Money from Property: The Expert Guide to Property InvestmentHow to Make Money from Property: The Expert Guide to Property Investment by Adam Walker
Buy used from: £0.01
A guide to many different ways of making money from property, from letting a room to buying land for development.
The Definitive Business Plan: The Fast-track to Intelligent Business Planning for Executives and Entrepreneurs (Financial Times Series)The Definitive Business Plan: The Fast-track to Intelligent Business Planning for Executives and Entrepreneurs (Financial Times Series) by Richard Stutely
Buy used from: £4.50
This is a guide to business planning: whether the goal is raising start-up or development finance for a new business.
BusinessThink: Rules for Getting It Right - Now, And No Matter What!BusinessThink: Rules for Getting It Right - Now, And No Matter What! by Dave Marcum
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This important work shows you how to jump out of your existing business rut without jumping into a deeper hole.
The Six Sigma Way: How GE, Motorola, and Other Top Companies are Honing Their PerformanceThe Six Sigma Way: How GE, Motorola, and Other Top Companies are Honing Their Performance by Peter S. Pande
Buy new: £12.89 / Used from: £2.77
This is an overview of the Six Sigma programme, decribing the core elements, and how it can be applied to improve companies' performances.
Principles of Marketing: European EditionPrinciples of Marketing: European Edition by Philip Kotler
Buy used from: £6.90
A comprehensive, broad-based introductory text which describes and analyzes the basic concepts and strategic role of marketing.
Creating Powerful Brands (CIM Professional Development)Creating Powerful Brands (CIM Professional Development) by L.De Chernatony
Buy used from: £5.49
Cuts through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth.