 | Influence: The Psychology of Persuasion by Robert Cialdini
Buy new: £6.07 / Used from: £4.58 A very good book on the distinctions of influence.
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 | The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout
Buy new: £7.19 / Used from: £0.50 The principles behind brand positioning.
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 | The 22 Immutable Laws Of Branding by Al Ries
Buy new: £5.36 / Used from: £3.52 Branding
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 | The 22 Immutable Laws Of Marketing by Al Ries
Buy new: £5.43 / Used from: £3.50 Marketing
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 | The Fall of Advertising and the Rise of PR by Laura Ries
Buy new: £6.24 / Used from: £1.74 PR vs Advertising
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 | Persuasion Engineering: Sales and Business, Sales and Behaviour by Richard Bandler
Buy new: £26.59 / Used from: £20.91 The best book on sales techniques involving language
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 | The Psychology of Selling by Brian Tracy
Buy used from: £4.70 Good introduction to sales
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 | Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere by Brian Tracy
Buy new: £6.97 / Used from: £5.18 Read after psychology of selling
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 | Public Relations Handbook (Media Practice) by Alison Theaker
Buy used from: £19.00 Intro to PR
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 | PR in Practice: Planning and Managing Public Relations Campaigns: A Step-by-step Guide: 1 by Anne Gregory
Buy new: £12.99 / Used from: £6.99 Intro to PR campaigns
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