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Top brand & marketing reads
Wally Olins. On B®and.Wally Olins. On B®and. by Wally Olins
Buy new: £6.90 / Used from: £5.48
One of the marketing greats, the founder of Wolff Olins sets out his principles of brand
The 22 Immutable Laws Of BrandingThe 22 Immutable Laws Of Branding by Al Ries
Buy new: £5.36 / Used from: £3.52
This and its companion are very readable, offering good introductions to some of the classic brand or advertising 'must-dos' and 'do-nots'
Brands and BrandingBrands and Branding by Rita Clifton
Buy used from: £4.95
Positioning: The Battle for Your MindPositioning: The Battle for Your Mind by Al Ries
Buy new: £4.98 / Used from: £3.27
Branding cluster sheet: Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All TimeBranding cluster sheet: Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig
Buy new: £6.48 / Used from: £4.74
Differentiate or DieDifferentiate or Die by Jack Trout
Buy used from: £5.65
A Master Class in Brand Planning: The Timeless Works of Stephen KingA Master Class in Brand Planning: The Timeless Works of Stephen King
Buy new: £19.46 / Used from: £35.69
I'm with the Brand: The Secret Dialogue Between What We Buy and Who We are: The Secret Dialogue Between What We Buy and Who We AreI'm with the Brand: The Secret Dialogue Between What We Buy and Who We are: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker
Buy new: £6.68 / Used from: £3.47
How Brands Become Icons: The Principles of Cultural BrandingHow Brands Become Icons: The Principles of Cultural Branding by Douglas B Holt
Buy new: £16.19 / Used from: £11.49
Coolbrands 2008/2009: An Insight into Some of Britain's Coolest BrandsCoolbrands 2008/2009: An Insight into Some of Britain's Coolest Brands by Laura Hill
Buy new: £16.99 / Used from: £0.97
How to Plan AdvertisingHow to Plan Advertising by Cooper
Buy new: £28.60 / Used from: £16.95
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series) by Luke Sullivan
Buy new: £9.13 / Used from: £6.42
Ogilvy on AdvertisingOgilvy on Advertising by David Ogilvy
Buy new: £7.99 / Used from: £6.20
Get Smashed: The Story of the Men Who Made the Adverts That Changed Our LivesGet Smashed: The Story of the Men Who Made the Adverts That Changed Our Lives by Sam Delaney
Buy new: £3.98 / Used from: £0.01
The Absolut Book: The Absolut Vodka Advertising StoryThe Absolut Book: The Absolut Vodka Advertising Story by R. Lewis
Buy new: £58.00 / Used from: £12.74
Twenty Ads That Shook the WorldTwenty Ads That Shook the World by James B. Twitchell
Buy new: £6.74 / Used from: £4.80
Understanding Media (Routledge Classics)Understanding Media (Routledge Classics) by Marshall McLuhan
Buy new: £9.17 / Used from: £5.00
Harvard Business Review on Brand Management ("Harvard Business Review" Paperback)Harvard Business Review on Brand Management ("Harvard Business Review" Paperback) by Harvard Business Review
Buy new: £8.62 / Used from: £3.51
Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) by Jonathan Salem Baskin
Buy new: £9.59 / Used from: £7.79
Understanding Brands: By 10 People Who DoUnderstanding Brands: By 10 People Who Do
Buy used from: £11.99