 | The Drunkard's Walk: How Randomness Rules Our Lives by Leonard Mlodinow
Buy new: £5.97 / Used from: £4.21 Fascinating book looking at randomness and our poor inability to be able to handle it in our daily lives. Never thought that I would find a book on probability fascinating!
|
 | Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Buy new: £5.06 / Used from: £3.47 Like it or not, much of our instinctive behaviour can be seen as irrational. It throws a spanner in the works of traditional economics providing an addtional dimension of human life.
|
 | Basic Instincts: Human Nature and the New Economics by Pete Lunn
Buy new: £11.99 / Used from: £7.56 Great overview and introduction to behavioural economics. Clear and well thought through examples bring the text to life.
|
 | Free: The Future of a Radical Price: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business by Chris Anderson
Buy new: £11.29 / Used from: £9.50 Fascinating reading and surprising that this topic hasn't been covered before given that it is the business model that underpins much of the web.
|
 | The Logic of Life: The Undercover Economist by Tim Harford
Buy new: £5.42 / Used from: £2.00 The follow up to "The Undercover Economist" it provides a fascinating and alternative view on aspects of everyday life. This book explores the "rational" nature of human behaviour that shapes society
|
 | Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H Thaler
Buy new: £5.84 / Used from: £4.16 Great reading. Little bit US centric in places, but covers a lot of ground. Well written.
|
 | Bad Science by Ben Goldacre
Buy used from: £9.99 |
 | Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt
Buy new: £4.96 / Used from: £2.19 For me, it was this book (and Malcolm Gladwell's Tipping Point) that got me interested in this fascinating area.
|
 | The Undercover Economist by Tim Harford
Buy new: £5.46 / Used from: £0.53 |
 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: £4.96 / Used from: £2.00 Still the best book that Malcolm Gladwell has written to date.
|
 | The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb
Buy new: £5.34 / Used from: £3.46 |
Listmania!
