 | Critical Marketing: Issues in Contemporary Marketing
Buy new: £33.24 / Used from: £34.30 This provides the most comprehensive overview of critical marketing scholarship available to date
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 | The Sane Society (Routledge Classics) by Erich Fromm
Buy new: £8.79 / Used from: £12.62 Fromm's discussion of the marketing character is compelling
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 | To Have or to Be? by Erich Fromm
Buy new: £7.95 / Used from: £13.17 Fromm's arguement about the negative impact of a 'having' orientation should be requried reading for all marketing scholars
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 | Marketing Discourse: A Critical Perspective (Routledge Interpretive Marketing Research) by Per Skålén
Buy new: £71.25 / Used from: £50.00 A Foucauldian history of marketing
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 | The Undermining of Beliefs in the Autonomy and Rationality of Consumers by John O'Shaughnessy
Buy new: £71.25 / Used from: £67.45 A great overview of theory relating to free will and autonomy that is especially important given the debates about agency versus autonomy (e.g. Arnould, 2007; Tadajewski and Brownlie, 2008)
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 | Consuming People (Consumer Research & Policy Series)
Buy new: £33.24 / Used from: £21.17 A great overview of marketing and postmodernism
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 | Philosophical and Radical Thought in Marketing
Buy used from: £65.83 A major critical marketing text
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| Postmodern Marketing (Consumer Research & Policy) by Stephen Brown
Buy used from: £66.50 It is debtable whether postmodernism is really that critical. This is still an excellent text nonetheless
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| The Myth of Green Marketing: Tending Our Goats at the Edge of Apocalypse by Toby Smith
Buy new: £14.50 / Used from: £4.53 A critique of green marketing, drawing on Laclau and Mouffe
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 | The History of Marketing Thought (SAGE Library in Marketing)
Buy used from: £875.85 The most comprehensive collection of literature dealing with the history of marketing thought
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 | Rethinking Marketing: Towards Critical Marketing Accountings
Buy new: £24.69 / Used from: £19.63 |
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