Product Description

Get the business leader′s guide to using Twitter to gain competitive advantage.

Since 2006, forward–thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages called "tweets" that can be received either via the Twitter site or by e–mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must–have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

Product Details

• Amazon Sales Rank: #3551 in Books
• Published on: 2009-03-06
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 248 pages

Review
"Arguably, one of the best tomes...Twitter Power is jam–packed with clever ways to start and dominate a marketplace." (Brandopia.typepad.com, March 23rd 2009)

"...good comprehensive overview...Comm is at his best when discussing how to use Twitter as a marketing, PR or promotional tool." (B2B Marketing, July 2009)

From the Inside Flap

Do you know what Twitter is? You should—if you′re in the business of promoting your business, that is. Twitter is a social media platform that lets users blast short messages, or "tweets," to members via the Twitter Web site, as well as cell phones, e–mail, IM, and even through Facebook. It′s a great and effective way to keep people connected and up to date on what′s going on in their social circle in real time.

But it′s not just for staying in touch with friends. It′s also a great way to publicize your business or organization. Presidential campaigns use it to keep supporters and volunteers up to date; activists use it to coordinate street protests; and the office of the Prime Minister uses it to keep Britons informed on politics. But most importantly, businesses are using it to interact with customers and other businesses in a whole new way.

Twitter Power shows you how to leverage the power of Twitter for instant business benefits—like reaching new markets and increasing sales. You can build a loyal customer following, expand your brand, and generate instant buzz when you integrate Twitter into your existing marketing strategies. The best businesses of today and tomorrow are using this high–tech, low–cost, and low–hassle technology to gain real advantages over their competitors.

Joel Comm, one of the world′s leading social media and online marketing experts, covers every aspect of the Twitter phenomena. He explains what Twitter is and why it works; how to jump into the conversation and build a following; how to use it to build better teams and stronger brands; how to make Twitter your ultimate customer help desk; and how to use it to drive traffic to your Web site. Plus, Comm includes case studies of businesses that use Twitter successfully, giving you the examples and best practices you need to succeed.

Success in business is about staying connected—to colleagues, teams, and especially customers. Twitter offers a new, high–tech way to achieve that connectedness and build a better brand with a core of loyal, enthusiastic customers. If you want to learn to grow your business one tweet at a time, Twitter Power will show you how.

From the Back Cover
Praise for twitterpower

"As a forward–thinking entrepreneur, it′s clear to me that Twitter is a must–use for any smart businessperson online. Joel Comm′s Twitter Power is the must–read guide defining how to leverage the power of this incredible tool to brand and increase sales in an increasingly competitive world."—Joseph Sugarman, Chairman & founder, BluBlocker Corporation, and author of The Adweek Copywriting Handbook

"Jam–packed with clever ways to leverage the Jovian social–networking power of Twitter. The ′Twitter as Help Desk′ idea alone is a fiendishly simple revolutionary idea."—Mark Joyner, #1 bestselling author of Integration Marketing (www.integrationmarketing.com)

"When Joel Comm speaks about anything to do with making money on the Internet, I listen. If you want to learn what you need to know for your business to profit from Twitter, you will find it in the pages of this excellent guide."—Chet Holmes, business consultant and strategist, author of the #1 business bestseller The Ultimate Sales Machine

Customer Reviews

Making the most of Twitter
Given that Twitter is a 140 character micro blog, you would be forgiven for wondering why you need a book to be able to make the most of it.

However, Joel Comm's book provides real insight for the virgin twitterer who plans to use Twitter as a marketing tool for business. He fully explores all the built in Twitter features and shows you everything from maxing your Twitter appearance to keeping your tweets on the right side of libel!

He also explores the profusion of applications created to help you make the most of Twitter. However, bear in mind that the app list will have been superceded almost as soon as the ink dried on the printed page. I'd advise checking out the current selection of apps IN ADDITION to those outlined in the book.

Good book - absolutely worth the money if you plan to use Twitter in a business capacity. Not heavy on the jargon - I found it easy to read and I'm not a techie minded person at all.

Unfortunately, the whole business world is switching on to Twitter and it is increasingly being used in this way - which gets a bit annoying for everyone else on there who doesn't want a marketing man selling them anything. Read the etiquette section carefully so that you don't end up annoying people.

The Anthony Robbins involvement is the Foreword - he doesn't contribute actual copy to the book content.


AX

Excellent starter guide
Yes V. Good.

I liked this book very much because it covers everything to give a complete newbie the confidence to start using Twitter to promote their business.

The book covers so many useful topics. Best of all for me was Twitter etiquette and how to avoid annoying fellow twitterers. Also absolutely invaluable references to Twitter tools (mainly free) to ease and enhance your twitter campaign.

Minor criticism, bit short, could have gone deeper with examples of the actual words used to promote. Otherwise I would have given 5 stars.

Sincere thanks to the author.

Just the right book to power up brands with Twitter
Comm's book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuring your success. He also explains how to get business results on Twitter and how to measure those results. While Comm covers the basics for beginners, even experienced users will discover tidbits that will improve how they tweet. getAbstract needs more than 140 characters to recommend Comm's book, which gives corporate communicators, brand managers and individuals the information they need to do Twitter right.