Product Description

Robert Allen has helped millions of people discover new sources of income, achieve greater success, and lead more meaningful lives. Now he shows the non-tech, but savvy entrepreneur how to harness the still untapped power of the Internet and generate extraordinary electronic wealth. Multiple Streams of Internet Income begins with a comparison of traditional marketing to Internet marketing, then

demonstrates how to bring an offline product or service online. Additional chapters cover network marketing, business models, email templates, auto-responders, list

servers, launching a web site—everything you need to know. Now in paperback, this is the definitive guide to making money online.

Product Details

• Amazon Sales Rank: #618266 in Books
• Published on: 2001-10-09
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

From the Back Cover
A surefire plan for supplementing your income-or making a fortune-on the Internet

In Multiple Streams of Internet Income, Robert Allen, bestselling author of the #1 megahits Nothing Down and Creating Wealth, offers six surefire methods for making serious money online-even if you're a computer novice. Allen offers step-by-step plans for earning Internet riches, based on the timeless principles of marketing you must learn to increase the odds of your success. He also provides strategies, techniques, and visual tools for achieving the life you dream about. Learn how to:

*Earn profits in just one hour-starting from scratch

*Double your current "offline" business by going online

*Launch an Internet business in hours-not days or weeks

*Set up six robust streams of Internet income that flow 24/7/365

*Deliver your marketing message to consumers faster, cheaper, and easier

*Operate your business from any telephone in the world

*Drive traffic to your site and get people to beg for your products

*Turn junk into cash with auctions

*Make advertising pay for you

*And much, much more

"If ever the world needed some help to succeed on the Internet, this is the moment. Robert Allen's new book is just in time to save the day."

-Jack Trout, President, Trout & Partners, Ltd., and author of Differentiate or Die

"Robert Allen has done it again! Multiple Streams of Internet Income is an exciting look into the many creative things you can do with your money in today's new economy. I can't wait to use its wisdom!"

-Ken Blanchard, coauthor of The One Minute Manager(r) and Big Bucks!(r)

About the Author
ROBERT G. ALLEN is an entrepreneur and the successful author of Nothing Down , the largest-selling real estate investment book in history; the #1 New York Times bestseller Creating Wealth; and the national bestseller Multiple Streams of Income (Wiley).

Customer Reviews

Jay Abraham's Marketing Methods Applied to the Internet
The fundamental example in this book is flawed. Mr. Allen set up an experiment to show that he could make $24,000 in 24 hours on the Internet. He actually did much better than that. Presumably, the purpose was to show you that anyone could. What he did was make a lot of special offers on products and services that he sells all the time to an e-mail list of 11,000 names he had been developing over the prior 9 months. In fact, he used four messages to the list to define the offer and to alert everyone it was coming. Now, if you were one of the most famous authors and investors in America and you gave special deals, couldn't you sell over $24,000 worth in a day? But presumably you aren't, so this book will be very valuable to all the other celebrity authors as an example, but not so much for you. The book does have a few examples of ordinary individuals succeeding on the Internet, but these examples don't exactly scream out at me about how I can do the same.

The principles in the book are a distillation of almost every marketing guru who has published a book. In fact, there is so much Jay Abraham in the book that I wondered if Mr. Abraham might have ghost-written it (or at least commented extensively on it).

Mr. Allen promises too much in the beginning. If you follow "the strategies and techniques in this book, you will be well on your way to Internet riches . . . ." Not only will you be rich, you won't have to work very hard for "the by-product of your start-up Internet business is freedom." If one percent of the people who follow this advice get to either result, I would be surprised. I suggest that Mr. Allen take 100 people, teach them his principles, and report back on the results a year later. Then, if they succeed as he promises, I will write a new review that gives this book five stars.

The strength of this book is in encouraging you to select your target audience and understand their wants before you think about what type of business you want to have and the services or products you want to provide. The advice about how to build traffic to your site, get income once they are there, and to build repeat business is all quite good at a general level.

The other interesting part of the book is Mr. Allen's description of how he changed his unique selling proposition over the years from "nothing down" to "hands-on-training" to "real-time millionaire mentors."

There's no bad advice in the book, as far as I could tell. It just overstates the ease of making money on an Internet start-up with limited investment capital.

Where else have people indicated that things are easy that you have found difficult? How about losing weight? How about getting into shape using the latest piece of equipment? What's the best way to evaluate these claims, without pursuing them yourself?

May the Internet bring you all the success you would like to have.

Donald Mitchell, co-author of The Irresistible Growth Enterprise and The 2,000 Percent Solution

Jay Abraham's Marketing Methods Applied to the Internet
The fundamental example in this book is flawed. Mr. Allen set up an experiment to show that he could make $24,000 in 24 hours on the Internet. He actually did much better than that. Presumably, the purpose was to show you that anyone could. What he did was make a lot of special offers on products and services that he sells all the time to an e-mail list of 11,000 names he had been developing over the prior 9 months. In fact, he used four messages to the list to define the offer and to alert everyone it was coming. Now, if you were one of the most famous authors and investors in America and you gave special deals, couldn't you sell over $24,000 worth in a day? But presumably you aren't, so this book will be very valuable to all the other celebrity authors as an example, but not so much for you. The book does have a few examples of ordinary individuals succeeding on the Internet, but these examples don't exactly scream out at me about how I can do the same.

The principles in the book are a distillation of almost every marketing guru who has published a book. In fact, there is so much Jay Abraham in the book that I wondered if Mr. Abraham might have ghost-written it (or at least commented extensively on it).

Mr. Allen promises too much in the beginning. If you apply this book "you will be well on your way to Internet riches . . . ." Not only will you be rich, you won't have to work very hard. If one percent of the people who follow this advice get to either result, I would be surprised. I suggest that Mr. Allen take 100 people, teach them his principles, and report back on the results a year later. Then, if they succeed as he promises, I will write a new review that gives this book five stars.

The strength of this book is in encouraging you to select your target audience and understand their wants before you think about what type of business you want to have and the services or products you want to provide. The advice about how to build traffic to your site, get income once they are there, and to build repeat business is all quite good at a general level.

The other interesting part of the book is Mr. Allen's description of how he changed his unique selling proposition over the years from "nothing down" to "hands-on-training" to "real-time millionaire mentors."

There's no bad advice in the book, as far as I could tell. It just overstates the ease of making money on an Internet start-up with limited investment capital.

Where else have people indicated that things are easy that you have found difficult? How about losing weight? How about getting into shape using the latest piece of equipment? What's the best way to evaluate these claims, without pursuing them yourself?

May the Internet bring you all the success you would like to have.