Product Description

However you judge TV the BRAVIA W2000 series comes out on top withsuper-wide viewing angles true 1080p Full HD and astonishinglylife-like colours.With 1920 x 1080 resolution Live Colour Creationand a BRAVIA ENGINE for high-performance picture qualit

Product Details

• Amazon Sales Rank: #42040 in Consumer Electronics
• Brand: Sony
• Model: KDL40W2000U
• Released on: 2006-09-24
• Dimensions: 79.37 pounds
• Display size: 40

Manufacturer's Description
Sony's worldwide reputation for creating unique, attractive, high-quality, advanced technology products rests on a long line of innovations embraced by people from all walks of life. With a diverse product lineup serving a variety of lifestyles and industries, Sony continuously strives to introduce new products and technologies to meet changing market needs.PRODUCT FEATURES:40" W-series Bravia LCD TV;Integrated Digital TV Tuner (also receives analog);1920x1080 resolution LCD panel;Super Wide 178 degrees viewing angle;Fast response time for smoother motion;Dynamic Contrast Ratio 8000:1;Live Color Creation;WCG-CCFL Backlight;HD Ready HDMI sockets;Supports 1080p signals;Digital Audio Amplifier;SRS Trusurround XT with BBE Digital;PIP Freeze to Pause Important Scenes on the Spot;PC Input for use as a PC monitor;Non-Reflective coating on TV frames.

Box Contents

Customer Reviews

Stunning 1080p HD TV
I purchased this TV from another site as for once Amazon was not the cheapest. Like many others I have spent months saving up for and reviewing 1080p TVs and it came down to this Sony and the Samsung LE40M87. Having seen both in stores, I could not tell the difference - they are both awesome running from HD sources.

I finally chose the Sony as it is (apparently) easier to set up out of the box, is better at handling normal (SD) transmissions and did not suffer from the reflection problem inherent with the Samsung's glossy back finish. There is a small risk of clouding or backlight bleed with the Sony under certain low light conditions, but the Sony website has some setting adjustments to mitigate this.

When I finally bought it last Thursday (it was delivered on the Friday!) true to form the TV worked straight away and the picture is truly stunning when running from HD sources. With Sky HD (1080i) you forget you are watching a TV and instead believe you are looking though a crystal clear window, the images are so sharp and vivid. With Blu-ray (via PS3 - full 1080p) then expect to be shocked and awed at the detail and colours. That experience is best savoured with a Dolby Dig / DTS sound system.

I may be lucky as I have no sign of the clouding problem mentioned by other owners, in fact the blacks are like velvet, deep enough to dive into - a real surprise given the dominance of plasma screens in this area.

Normal (SD) TV is also handled extremely well - another area where HD TVs can let you down. I have not noticed any difference or drop over my old CRT. But hey, who wants to watch SD anyway when HD is sooooo much better!

The 2 HDMI connectors cater for the current HD sources, although there are another 5 external inputs for when you need them!

I upgraded from 32" CRT to this 40" LCD flat screen but although is stands a little higher it does not take up any more room due to speakers being mounted below the display. If fact you gain room as you can move it closer to the wall.

The standard TV sound is a little flat, but this can be improved by using the 'surround sound' effect option pushing the sound out and forwards - much better.

Overall, for the money (just over £900) this True HD TV is breathtaking, as my open mouthed friends will confess.

Mura nonsense
I bought my KDL40W2000 on January 2007 and I am still very much happy with the purchase.

Because high-end LCDs are still pricey I decided to research about the confusing techno terms as well as this particular kit. I have noticed there are a few negative reviews about most LCDs particularly the mura effects which shows purple cloudy patches when displaying deep blacks. This is especially noticable when you switch to an empty signal transmission ie don't connect any signal source. The BRAVIA I bought has some mura effect especially when I look at it from the sides. Having said all this, my viewing experience is not affected because I hardly notice the purple clouds on dark movies nor do I stare at my tv with a blank screen nor watch it from an extreme angle on the sides. The vibrant colors compensate for this small problem on this tv. Watching planet earth on sky HD is still amazingly clear and crisp. Watching bond 007 on PS3's blue ray dvd player is even more engaging than watching it in the cinema. The red mud and dusts when playing motor storm on PS3 makes me wet. Shooting the enemy aliens in gears of war on xbox 360 is a thing of beauty. Zelda and the twilight princess doesn't look too bad either from a Wii!

One important reminder to those new to buying a plasma or lcd tv, you MUST feed your new kit with high definition transmission, otherwise you will be disappointed.

nice screen - pretty good value - don't believe the hype
After reading the magazine reviews of this TV, I immediately cancelled my order of the pioneer 42" plasma and bought the sony. Do I regret it, well yes, and no. Don't get me wrong, the sony is an excellent screen, but the pioneer has a slight edge on refresh rate and shows minimal artifacts on fast moving images. I can quite easily stand a foot away from the pioneer, and not experience the same blur you tend to see on the sony LCD's at this range. This is not a problem in viewing from normal distances, but was particularly noticable when playing soccer on an xbox 360. Driving games were perfectly fine however.
One other negative, is that standard definition seemed to look worse on the sony than on the pioneer. In particular the colour on some low budget american shows seemed washed out. Perhaps this has got something to do with the NTSC conversions for these programs. In summary the Sony seems to highlight the differences between a poor quality source and a good one, whilst the pioneer seemed to show a more gradual difference.
Some reviews comment that this TV has picture in picture - It has a freeze frame facility (which shows alongside a live broadcast), but no picture in picture (at least that I can find).
DVD playback through HDMI is excellent, still some noticable refresh artifacts, but all in all an improvement on standard scart. The high definition representation is where this screen shows it's quality. Images are sharp, refresh problems seem to disappear, and the contrast level is superb. In comparison the pioneer appears overly dark.
Connectivity is served by 2 HDMI, 2 SCART (RGB), Composite, s-video + a digital tuner. The remote control has a cheap toy like feel to it (unlike previous Sony CRT remotes, which had a quality weight to them). Buttons are the familiar (overcomplicated) set of Sony symbols and numbers.

Don't get me wrong - I love this TV. It really is excellent value for money, performs well, and does just what a TV should. It has a high quality picture (source dependent) - superb sound, and shows HD as one would hope. The cinema experience is definately there. I would however take all reviews with a pinch of salt, get yourself a comparison demo (against a plasma or equally high quality LCD) and judge for yourself.