Product Description

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

Product Details

• Amazon Sales Rank: #109239 in Books
• Published on: 2006-06-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 200 pages

From the Back Cover

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

About the Author

 DL Byron has just completed the development of Boeing's blogs. He is currently working on the next Blog Business Summit and rolling out a network of sponsored blogs. 

Steve Broback is the co-founder of the Blog Business Summit and the i3forum conferences. Steve manages the editorial blogs rawformat.com and pixelupdate.com which are the center of Avondale's marketing strategy. 

Customer Reviews

An essential guide to blogging for business
Having read several books on business blogging I'm happy to recommend this at the top of my list. For all my e-business students and my commercial clients I now happily recommend "Publish & Prosper" as an essential guide to business blogging. No other book on blogging provides such comprehensive coverage in such an approachable and easy to understand way. If you want to make money using blogs or you want to ensure your business benefits from blogs you must read this book.