Product Description

Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact–based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.

Product Details

• Amazon Sales Rank: #91440 in Books
• Published on: 2008-09-26
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

From the Back Cover

If you′ve ever wondered why your presentations do not get enough of your audience to act on what you present, then spend 20 minutes with this book.

Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact–based answers to critical questions about presentation design. The book shows how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.

All this is delivered via the succinct 10–step Extreme Presentation method, which has been field–tested extensively in leading corporations such as Microsoft, Kimberly–Clark, eBay, ExxonMobil, HJ Heinz, and Motorola. Advanced Presentations by Design takes you, step by step, from a stack of information to a finished presentation that will compel your audience to take action.

Expert Praise for Advanced Presentations by Design

"Advanced Presentations by Design is the best researched book on presentation design that I′ve ever had the privilege of reading. I recommend it for those of you who want the confidence of knowing how best to plan and design successful presentations."
—Gene Zelazny, author, Say It With Charts and Say It With Presentations

"This book is essential for any executive who doesn′t have time to wade through sixty–page PowerPoint decks. You will want to make this book required reading for all your staff."
—Stew McHie, Global Brand Manager, ExxonMobil

"Like much of what goes on inside organizations, those ubiquitous presentations have a look and feel based more on custom and what others do than on the evidence of what works best. In this practical and evidence–based book, Dr. Abela has outlined a set of principles that will make your presentations more memorable and persuasive."
—Jeffrey Pfeffer, Professor, Stanford Business School, and coauthor, Hard Facts, Dangerous Half–Truths, and Total Nonsense: Profiting from Evidence–Based Management

The Author

About the Author

Dr. Andrew Abela is an authority on designing presentations of complex and controversial information. He is currently an associate professor of marketing at the Catholic University of America in Washington, DC. He was the founding managing director of the Marketing Leadership Council, and is a former McKinsey and Company consultant. He provides presentation training and consulting to leading corporations and governmental agencies.

Customer Reviews

There is life after death-by-powerpoint
Like many management consultants, my formal presentation skills training emphasised left-brained logic at the expense of right-brained rhetoric and storytelling. Andrew Abela strikes a much better balance. When reading business-books, I'm from the 'scan first, read later if it seems worth the effort' school. Abela's magnum opus is one of those books I've not only read from cover-to-cover but will come back to again and again. It's a very accessible guide and definitely the best book on presentations that I've encountered. I know that's what Gene (Say It with Charts) Zelazny and Jeff (Stanford Professor) Pfeffer say on the back cover, but jacket endorsements aren't always a good guide and you're never quite sure until you dive in. I'd recommend this if you're an experienced presenter who feels that 'pyramid' presentations leave out much of your personality, or if you're a relative newbie who wants to start off on the right track from the get go.