Product Description

The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, is transforming not just how we access our information, but how we interact and communicate with one another on a global scale. "Understanding Digital Marketing" looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future. The book will show you, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for your business, now and in the future. "Understanding Digital Marketing" will help you: choose online marketing channels to get your products and services to market; understand the origins of digital marketing and the trends shaping its future; and, achieve the competitive edge to keep you ahead of the pack. The book will explore in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies. Including real-world examples of digital marketing successes and expert opinions, "Understanding Digital Marketing" will give you the tools to utilize the power of the internet to take your business wherever you want it to go.

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Product Details

• Amazon Sales Rank: #24735 in Books
• Published on: 2009-01-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 304 pages

Review

"....the subject is presented in a thoughtful, fulsome manner that nonetheless remains accessible to all readers. especially valuable to the novice reader is a cpmprehensive glossary that seeks to define the ever-evolving language of digital marketing."

choice (usa)

From the Back Cover

[!front cover!]

understanding digital marketing

marketing strategies for

engaging the digital generation

damian ryan & calvin jones

[!spine!]

understanding digital marketing

damian ryan & calvin jones

[!insert kp logo!]

[!inside front flap!]

at the end of 2007 the global online

population was around 1.3 billion.

projections suggest that figure will have reached 1.8 billion by 2010. in the

developed world internet access is

becoming ubiquitous, and the widespread availability of “always-on” broadband

connections means that people are now going online daily, to do everything from checking their bank statement to shopping for groceries and playing games.

digital technology will become an integral part of any company’s commercial

strategy, and understanding digital

marketing is an essential book showing companies the way forward.

issues covered include:

• strategic thinking;

• building a website;

• search engine optimization;

• website intelligence and roi;

• e-mail marketing;

• social media;

• online pr and reputation

management;

• affiliate marketing and strategic partnerships;

• digital media creative;

• future trends.

[!inside back flap!]

[!iauthor photos !]

damian ryan is a regional partner for results international group, the world’s leading specialist m&a firm for the

marketing, communications and digital media sectors. he helps business leaders grow and realize the value of their

organizations. he was previously ceo and founder of ican, ireland’s most successful online advertising agency and the creator of several other media businesses. he has launched over 50 magazine titles in a

publishing career spanning 21 years, and has developed several award programmes for the emerging digital media sector. you can contact damian on dryan@resultsig.com.

calvin jones is a freelance writer, journalist, blogger, online marketer and author who helps organizations of all sizes to communicate more effectively, both online and offline. with a broad foundation of experience with large public utilities, smes and technology start-ups, over the years calvin has honed his talent for taking complex ideas and making them

accessible to a mainstream audience. you can contact calvin through his blog (blog.cjwriting.com) or by e-mail on calvin@cjwriting.com.

[!back cover!]

“the seismic shift in market

About the Author
Damian Ryan is a regional partner for Results International Group, the world s leading specialist M&A firm for the marketing, communications and digital media sectors. He helps business leaders grow and realize the value of their organizations. He was previously CEO and founder of ICAN, Ireland s most successful online advertising agency and the creator of several other media businesses. He has launched over 50 magazine titles in a publishing career spanning 21 years, and has developed several award programmes for the emerging digital media sector. You can contact Damian on dryan@resultsig.com. Calvin Jones is a freelance writer, journalist, blogger, online marketer and author who helps organizations of all sizes to communicate more effectively, both online and offline. With a broad foundation of experience with large public utilities, SMEs and technology start-ups, over the years Calvin has honed his talent for taking complex ideas and making them accessible to a mainstream audience. You can contact Calvin through his blog (blog.cjwriting.com) or by e-mail on calvin@cjwriting.com.

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Customer Reviews

Ideal For Small Business Owners/Marketeers
If you have heard plenty about the success of the digital marketing (and maybe understand the basics of a few areas) but have never developed a web strategy then this book is ideal.

It offers an overview of all the major digital marketing techniques, from websites straight through to social media. Each section offers insights on strategy and tactics and provides a foundation from which to develop your e marketing strategy. While it does not offer very detailed/specific instructions on how to most effectively utilize each technique (which I'm sure made it more readable/understandable and prevented me from getting lost) it provides an opportunity to work out which digital areas suit your business best (the majority of times it does provide links to other sources for more info).

While this book is useful for people in businesses both big and small the end of chapter examples focus only on big businesses with big budgets. Coming from an SME background this was frustrating and is the only reason I'm not giving it 5 stars.

A great book all round. Thanks Damian and Calvin.

What everyone in Marketing needs!
Having studied Marketing 13years ago, and having progressed with the changes in the business, this certainly is a great book for anyone new or old, that works in this industry. Informative, and educational, i had forgotten a few things, and picked up a few others (and impressed some co-workers in the process). Certainly a great read for those of us who intend to be the best in our career.

Brilliant!
This is a fantastic book that for the first time brings together everything we have learned about how to use the internet as a marketing tool over the past 15 years - explaining mechanics, busting myths and providing a 'how-to' guide to doing it well. Damian and Calvin deserve a medal; every business that has ever struggled to understand how to use the internet to grow their business should buy this book immediately.