Product Description

Talks about duct tape marketing, a small business marketing programme to treat marketing as an integrated system. This system includes a series of steps and strategies that various businesses, regardless of size can use to produce stunning returns from a consistent marketing effort.

Product Details

• Amazon Sales Rank: #96072 in Books
• Published on: 2007-03-14
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 304 pages

About the Author
John Jantsch is the owner of Jantsch Communications and creator of the Duct Tape Marketing System. He is a recognised expert in the area of practical small business marketing. For over twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. Jantsch is an award-winning small business marketing blogger who has developed a special knack for showing small business owners how to integrate the Internet as a small business marketing tool. His blog, Duct Tape Marketing, was recognised by Forbes magazine as the best blog on small business and marketing and was also chosen in 2004 and 2005 as the best blog on small business marketing by the readers of Marketing Sherpa. He is a frequent contributor and presenter on small business marketing topics, and his expertise is tapped by organisations such as Hewlett Packard and American Express as a small business- marketing spokesperson. He is the author of three complete small business marketing courses---The Ultimate Small Business Marketing System, Blog Lightning, and Referral Flood.

Customer Reviews

A book that lives up to it's name
"Why is Small Business Marketing So Hard?"

That is the question first posed in this book. Author, John Jantsch has come up with a crackerjack book for all owner managers of small businesses with the answers.

If you are struggling to attract the right type of customers or clients the author offers practical help.

An Instant Classic.

Go buy it.

Pragmatic and Lives Up to Its Name
This is a great read for any owner of a small business. It includes loads of pragmatic, actionable information to really power up your marketing. His style is very down to earth but he continually reminds you that as a small business owner you have to be a marketer and this book is a good place to start.

Wow!!!
Does EXACTLY what it says on the cover - it IS the most practical guide for marketing a small business! With the emphasis on practical. Choc-full of amazing, motivating, do-able, won't-break-the-budget ideas for getting your business noticed. Chapter 6 on having a web presence is excellent and worth the price all by itself. I went from 'what do I need a web site for?' to staying up half the night as his suggestions exploded my thinking, I couldn't stop the ideas coming! You can't afford not to buy this book, it's THAT good.