Product Description

Countless Marketing Tips to Drive Your Business Through the Roof

The second edition of this comprehensive guide introduces new marketing, advertising, sales, public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high- strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated, and new ones—including blogs and new websites—have been added.

Product Details

• Amazon Sales Rank: #310520 in Books
• Published on: 2007-02-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 478 pages

From the Back Cover
Your One-Stop Guide to Becoming a Marketing Genius!

The Ultimate Small Business Marketing Guide is packed with 1,500 great marketing tricks guaranteed to boost your sales revenues, profits and customer loyalty. It's the most authoritative and comprehensive marketing book you can buy, filled with marketing tricks and secrets that top business and sales professionals use daily to devour competitors, close more sales, win new customers and keep them coming back.

No marketing stone is left unturned in this meaty volume. The essentials are covered in chapters on research, planning, competition, customer service, advertising, direct marketing, public relations, networking, prospecting, closing, creative selling, Web sites, trade shows and many other topics.

-Hundreds of Internet resources that provide even more marketing ideas
-Handy checklists and sample forms to use in your business
-Icons for each marketing idea keyed to financial, legal, and other aspects of implementing the idea

Use the Ultimate Small Business Marketing Guide to propel your business light years ahead of your competitors, and boost your revenues through the roof!

About the Author
James Stephenson has fifteen years of small-business, marketing and sales experience, is author of Entrepreneur's Ultimate Start-Up Directory and operates Stephenson & Stephenson, a consulting firm providing small-business owners with creative, results-based marketing solutions.

Customer Reviews

Ultimate Small Business Marketing Guide
Ultimate Small Business Marketing Guide boasts over 1500 marketing tips and tricks. This helpful information is divided into sections related to everything from research and planning through dealing with employees and improving customer service to advertising and creative selling. Each tip is also labelled with symbols that indicate approximately how much money it would take to implement this plan, if you can do the work yourself, if professional services are available in this particular area, as well as additional online or print resources that may help in this regard.

This book is thick and quite complete with ideas that are explained in good detail. The information is extremely well organized and easy to understand, flowing naturally from planning through sales. There are also lots of good checklists and surveys to help keep the entrepreneur organized and focused. Most of the information provided focuses on brick and mortar businesses. Nonetheless, a good deal of these notions can easily be modified for virtually any business brick and mortar or online.