Listmania!
Marketing Mania
Made to Stick: Why Some Ideas Take Hold and Others Come UnstuckMade to Stick: Why Some Ideas Take Hold and Others Come Unstuck by Chip Heath
Buy used from: £12.50
Great run-through on what makes people remember things
Influence: Psychology of PersuasionInfluence: Psychology of Persuasion by R.B. Cialdini
Buy used from: £5.46
Why do people actually buy stuff? Prof. Cialdini explains.
Naked Conversations : How Blogs are Changing the Way Businesses Talk with CustomersNaked Conversations : How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
Buy new: £10.54 / Used from: £4.68
Blog marketing, a completely different way of building throngs of fans
Marketing WarfareMarketing Warfare by Al Ries
Buy new: £4.78 / Used from: £0.89
Clear-cut, great advice for all marketeers - a must-have
Re-imagineRe-imagine by Tom Peters
Buy used from: £3.87
Not just about Marketing - just the best business book ever!