|
Brands & Gaming: The Computer Gaming Phenomenon and Its Impact on Brands and Businesses
|
| List Price: | £27.50 |
| Price: | £26.13 & eligible for FREE Super Saver Delivery on orders over £5. Details |
Availability: Usually dispatched within 3 to 4 weeks
Dispatched from and sold by Amazon.co.uk
14 new or used available from £3.00
Average customer review:
Product Details
- Amazon Sales Rank: #482388 in Books
- Published on: 2005-11-14
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 200 pages
Editorial Reviews
Synopsis
The computer gaming industry is bigger than the film and music industries put together - and is doubling in size every 5 years! It is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the fastest growing segments of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development.
Customer Reviews
Highly recommended
A fascinating insight into an area of undoubted growing importance, filled with practical tips for building brand plans around gaming as a strategic pillar - highly recommended.
