Product Description

This book, which is now internationally known and a bestseller, is a textbook of creativity. It shows how the habit of lateral thinking can be encouraged and new ideas generated. The author has worked out special techniques for doing this, in groups or alone, and the result is a triumph of entertaining education.

Product Details

• Amazon Sales Rank: #28645 in Books
• Published on: 1990-10-25
• Original language: English
• Binding: Paperback
• 272 pages

About the Author
Edward de Bono has had faculty appointments at the universities of Oxford, London, Cambridge and Harvard. He is widely regarded as the leading authority in the direct teaching of thinking as a skill. He originated the concept of lateral thinking and developed formal techniques for deliberate creative thinking. He has written sixty-two books, which have been translated into thirty-seven languages, has made two television series and there are over 4,000,000 references to his work on the Internet.

Customer Reviews

don't worry about the pop psychology
I first read this book twenty years ago. The book is not easy to read cover to cover, as has been mentioned by another reviewer, but it is worth working through it. The text often smacks of the evangelical preacher, as do many modern management texts, but the techniques do work. You don't have to buy into the pop psychology, just treat the techniques as tools. The techniques are covered quite briefly, and to make them work in practise takes some effort. This is not going to turn you into a creative genius overnight.

For example De Bono covers brainstorming in some detail, but in my experience in a design consultancy the real secret to successful brainstorming is in the selection of the brainstorm team. No advice on this delicate subject is present in the edition that I read (1969). I found that a sense of humour was essential in all brainstorm team members, as a good sense of the absurd and a willingness to appear a complete as can spark off really good ideas in others.

All in all this *is* a little gem. As far as I can tell all of his subsequent books simply expand and develop the ideas contained in this book. The most useful aspect is in being able to recognise the state of mind where ideas just pop into your head, and in being able to put yourself in a state where this will happen. Some techniques will work for you, some will not. Personally I now use other methods than those listed in the book, but I may not have developed my own way of working without reading this book first.

Interesting subject killed by formal & turgid writing style
Written in a very formal style and aimed at the teacher of lateral thinking rather than the student. I pushed ahead with it despite my misgivings in the hope that I could distill the essential techniques and practices from the teaching-aid text- Unfortunately the turgid style overwhelmed my interest and I gave up reading the book two-thirds in, not through lack of interest but because reading it was becoming hard work. In it's defence the introduction to the book advises the reader not to attempt a cover-to-cover read, rather to dip into it as required but I wanted to gain a rapid instruction in the subject in order to put the techniques into practice. I believe that I was able to fulfil some of my goals but the whole experience was unsatisfactory.

Management Education
This is the first De Bono book I read, I have used many of the examples contained in the book to change Management thinking. These Ideas coupled with systems thinking and lean make a powerful combination for kicking old mindsets into touch.

It contains excellent games to demonstrate how our thinking locks us into old solutions. I found the book facinating and still use much of the material in my management education classes today. I recommend reading most of his work. It will always make you think.