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| Nuts!: Southwest Airline's Crazy Recipe for...
by Kevin Freiberg This is a great story about an organisation that genuinely gets the concept of internal marketing. One of my favourite reads. | Space Race: An Inside View of the Future of...
by Jim Taylor £21.21 Marketing is about doing things and going places that no-one has gone before. Take a ride with Jim Taylor to where we are all... | Eating the Big Fish: How Challenger Brands ...
by Adam Morgan If you don't read any other book on branding read this. Not the latest, but still the best. |
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| Lovemarks: The Future Beyond Brands
by Kevin Roberts This is left-brain/right-brain thinking with the left-brain missing. I don't agree with all that Kevin says, but its still a ... | Winning: The Ultimate Business How-To Book
by Jack Welch £8.72 You have to take Jack with a pinch of salt, but he's been there and done it and as you would expect, he has some interesting t... | The New Marketing Manifesto: The 12 Rules f...
by John Grant Basic stuff but wrth having at arms length for when you want to get down to brass tacks. |
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| Marketing Management and Strategy
by Mr Peter Doyle £35.32 A serious text book for determined readers, but full of reassuring stuff if you are already in the business | Let's Get Real or Let's Not Play: The Demis...
by Mahan Khalsa Too many marketers foreget that sales is a part of the marketing process and has its processes too. This is a great way to lo... | First Things First
by Stephen R. Covey £9.22 If, like me, you can never find enough time in the day to do all the things that interest you, this will definately help you d... |
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Books worth reading
