Product Description

SiSoMo - Sight, Sound and Motion is the combination that made television the most powerful selling tool ever invented. It is the heady combination of the senses that is now spreading across all screen-based media. This new book, from the worldwide CEO of Saatchi & Saatchi, welcomes you to the Screen Age. This is a visually stimulating rush through the SiSoMo world and is for everyone who was ever thrilled by a car chase or wept over a motherless deer. Its conclusion? Content that engages with sight, sound and motion is the only way to cut through media fragmentation

Product Details

• Amazon Sales Rank: #418752 in Books
• Published on: 2006-01-02
• Original language: English
• Number of items: 1
• Binding: Paperback
• 164 pages

Customer Reviews

2 stars for trying
Kevin Roberts has taken a rather old idea (how long has the phrase "moving pictures" been around?) and spun it out across 170 pages. Apparantly the future is on screen and to demonstrate this we're treated to, amongst other things, a "Cosmopolitan-style" segmentation of different types of screen, complete with their "favorite songs".
I do wonder- if screens are taking over the world- why Kevin Roberts chose to bring out his thoughts in something as old-fashioned as a paper book.
Still, I have given him two stars for trying and for one or two nice pictures.
Actually, the best bit of this book is the end:" Know when to switch off. Go to a park, breathe fresh air, read a novel, make love, enjoy the real world...never be a sisomo bore."
Quite, Kevin. You said it!