 | Positioning: The Battle for Your Mind by Al Ries
Buy new: £4.98 / Used from: £3.49 Basics, brilliantly expressed
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 | Behind the Scenes in Advertising,Mark III: More Bull More by Jeremy Bullmore
Buy used from: £87.67 Elegant and insightful stuff from the master
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 | Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book) by Adam Morgan
Buy used from: £1.44 Genuinely indispensable
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 | Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) by Jon Steel
Buy new: £16.04 / Used from: £12.99 Trust no Planner who doesn't see this man as a god
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 | The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials) by John Grant
Buy used from: £1.01 An excellent analysis and great case studies
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 | After Image: Mind-Altering Marketing by John Grant
Buy new: £9.49 / Used from: £2.36 One step ahead - again
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 | Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series) by JeanMarie Dru
Buy new: £17.89 / Used from: £4.96 Very good "how to" - with corresponding (understandable) TBWA hype
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 | The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs) by Robert Heath
Buy used from: £52.39 Already hugely influential and likely to become more so: fascinating
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 | Remember those great Volkswagen ads? by Alfredo Marcantonio
If ever you need inspiration, this is the one to turn to
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 | It's Not How Good You Are, It's How Good You Want To Be by Paul Arden
Buy new: £3.63 / Used from: £0.01 Beautifully art-directed, if rather vacuous
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