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| The Gorillas Want Bananas
by Joe Gregory £15.00 I love this book, its not the best piece of literature you'll ever read, but it is a great way to focus on what marketing is a... | The Culting of Brands: When Customers Becom...
by Douglas Atkin This has to be the best value marketing book on the planet in terms of thought-provocation for your money! | Warriors on the High Wire: The Balancing Ac...
by Fiona Gilmore A really great book from a few years ago that still does it for me. |
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| Scoring Points: How Tesco Continues to Win ...
by Terry Hunt £25.00 A well known title for good reason. This is a good read and a fascinating case study for anybody vaguely interested in loyalt... |
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Books worth reading
