Losing top talent can cost businesses big money. The ability to identify and nurture talent is a trait that is shared by market-leading brands, such as Innocent and Virgin featured as case studies in this book. A common misconception is that attracting and retaining talented staff is all about offering an attractive salary. But although pay is one of the leading motivators for choosing a job, learning and development opportunities and employer perceptions play an increasingly important role. As well as adding to the ongoing debate on the 'war on talent', Thorne and Pellant present the latest best-practice thinking about becoming an employer of choice. Written in an accessible easy-to-follow style, this essential guide is a comprehensive introduction to talent management. It enables readers to quickly make sense of the term 'employer branding' and demonstrates how to apply it in order to become an attractive employer.

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Product Description

Losing top talent can cost businesses big money. The ability to identify and nurture talent is a trait that is shared by market-leading brands, such as Innocent and Virgin featured as case studies in this book. A common misconception is that attracting and retaining talented staff is all about offering an attractive salary. But although pay is one of the leading motivators for choosing a job, learning and development opportunities and employer perceptions play an increasingly important role. As well as adding to the ongoing debate on the 'war on talent', Thorne and Pellant present the latest best-practice thinking about becoming an employer of choice. Written in an accessible easy-to-follow style, this essential guide is a comprehensive introduction to talent management. It enables readers to quickly make sense of the term 'employer branding' and demonstrates how to apply it in order to become an attractive employer.

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Product Details

• Amazon Sales Rank: #247194 in Books
• Published on: 2006-12-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 208 pages

Voluntary Sector magazine
"The authors identify...practical steps to help your organization create a
place where every individual can give their best."

Charity Times
"An introduction to how you and your organization can create a
climate in which talent can flourish."

Securities and Investments Review
"Practical and digestible tips to help managers identify and
nurture talent."