Product Description

a practical guide showing how effective an understanding of the dynamics of communication - or neuro-linguistic programming - can be in both business and social life. andrew bradbury’s successful book on this topical tool uses a range of mini-case studies and checklists and demonstrates the useful role nlp can play in achieving business success, exploring:

setting effective goals

building good-quality relationships

replacing conflict with co-operation

developing a more flexible response to environment

managing mental activities for greater self-management.

Product Details

• Amazon Sales Rank: #249965 in Books
• Published on: 2000-03-24
• Original language: English
• Binding: Paperback
• 144 pages

—Learning Development, June 2005
"Has a range of mini case studies and checklists to demonstrate the role NLP can play in business success."

Review

“has a range of mini case studies and checklists to demonstrate the role nlp can play in business success.”

—learning development, june 2005

Personnel Today
"An easy reference manual - the information is set out clearly in short chapters, broken into even shorter sections."

Customer Reviews

Great Introduction to NLP
I've been a big fan of NLP since I read *The Structure of Magic* (the originating text) five years ago. During the intervening period, I've looked high and low for an introduction to NLP sufficiently small and succinct that I could give it to people I thougt would benefit from exposure to NLP...This book is that introduction.

My only criticism is that the text is very light on explaining the "science" behind NLP, which means that analytical readers will be left with a nagging question about whether or not there is any rational basis for accepting NLP premises.

Good Introduction to NLP for Business Situations
I have had the good fortune to receive training in the concepts described in this book by Dr. Richard Bandler, one of the founders of Neuro-Linguistic Programming, and to have applied this discipline in business for many years.

Most books about Neuro-Linguistic Programming (NLP) repeat each other, so it is hard to tell one from another. Although there is some element of that quality here, the book plows new ground in the several chapters on how to apply NLP to standard business situations like selling something or negotiating. The book's strength is that it is as simple as possible, without omitting important ideas. Those who wish to become adept at this discipline will need to access more detailed books in order to get the full benefit of this perspective.

NLP is all about communicating with yourself, with others, and with understanding others' behavior. I have always thought that NLP should be taught to almost everyone in the same way that most people learn how to drive by taking lessons and getting behind-the-wheel training.

This book helps in that regard by giving you the principles, examples, and some questions and exercises to do in order to make the learning easier to accomplish.

The book will also be helpful to those who have had some NLP training but are unsure about how to apply it in a business situation.

Develop Your NLP Skills seemed to me to be a little too light on explaining the science behind NLP, and did not provide enough examples of complicated points (like chunking, meta-models and reframing).

After you finish learning and practicing the lessons of this valuable resource, I suggest that you think about what you would like to accomplish with your newly-developed skills. What would make you really proud of yourself?...

A genuinely effective account of NLP
I couldn't agree more with the last reviewer.
Like most "businessman" I'm not just "in business", I'm also very "busy". So when I read a business book, which I don't get to do as often as I'd like, it had better tell its story as briefly and clearly as possible. And this book does.

Some of my colleagues have recommended other books on NLP in the past, including those mentioned by Mr Smith, but to be perfectly blunt the prospect of having to go through several hundred pages just to get a basic understanding of the subject really didn't hold much appeal.

What this book did was give me some concrete descriptions of what I take to be key elements of NLP simply and clearly, without being patronising, and briefly without being shallow. And when I say concrete I mean that the descriptions are brought together in the second part of the book showing how they can be used in typical business situations such as appraisals, sales calls, meetings and such like.
I found it particularly helpful that the descriptions in the first part of the book are accompanied by easy to follow exercises, most on which can be carried out on your own, so that you can see how the ideas work in practice.

After reading this book I feel ready to tackle some of those more heavyweight tomes I've heard about, and I can heartily recommend "DYNS", as I call it, to anyone wanting to understand how NLP can help you to achieve your business goals.