Product Description

This is the book that budding entrepreneurs everywhere have been waiting for.

Dragon’s Den star Peter Jones will demonstrate how anyone can become successful – you just need guts, determination and ideas.

In Tycoon, Peter offers his personal insight into the qualities and skills he believes every successful entrepreneur possesses. His Ten Golden Rules provide key building blocks for turning your ideas into successful businesses.

He shows how to road test your ideas, create momentum behind a project, inject investors with enthusiasm for your ideas, and how to have the courage to risk failing in order to see your vision become a money-spinning reality. 

A hugely inspiring book - it’s the ultimate guide to thinking like a millionaire and becoming one.

Product Details

• Amazon Sales Rank: #148422 in Books
• Published on: 2007-06-14
• Released on: 2006-12-06
• Original language: English
• Binding: Hardcover
• 272 pages

Review
"This book will inspire you to achieve great success" (Philip Green, retail billionaire )

“The voice of lucrative experience” ( The Financial Times )

“Budding entrepeneurs everywhere have been eagerly awaiting the release of Tycoon, and the book is certainly one they will treasure” (The Herald )

“Tycoon may just be the book that kickstarts the rest of your life” (Sunday Business Post )

About the Author

Jones is by far the most successful of the “dragons”, with a business that sells and distributes mobile communication products and has grown from nothing in 1998 to a current turnover of over £200m. He is now a fast-rising media star both here and in the US. He has five children and lives with his partner in Surrey.

Customer Reviews

Very interesting read
In this book Peter Jones, known from Dragons' Den and Tycoon, offers a wealth of useful business advice to people thinking of starting their own firm.

Although Jones is clearly a very successful businessman he wasn't always that way and is very open about the fact that he has lost money before, to the point of sleeping in a friend's flat because he had nowhere else to call home.

The book touches on many aspects of running a business, especially a startup business, and in many ways could be seen as trying to put people off the idea. That is probably no bad thing, it is very hard work getting started - no paid holiday, no paid sickness, and ultimately no pay if things go wrong. Most people who want to simply turn up at work, do what they are told and collect the same paycheque every month regardless are not Tycoon material. Unfortunately many of those people would rather gripe and grouse about how unfair the world is than actually look at their own expectations. I guess it's easier to gripe and moan than actually take action.

It is good to see specific points being raised and direct questions asked - Jones challenges the reader to ask whether they are prepared for the inevitable sacrifices that running a business will require and, if they are not, suggests that now is not the time to attempt it.

While I agree with the earlier reviewer who said they might not invite the author around for tea I must admit I find myself intrigued by what makes him tick - enough to join him for a glass of wine if not for dinner!

Waffle
It's not clear who this book is aimed at. If you have had any experience running a business before, you won't find anything useful in it to further your success, and if you are just starting out, this is no roadmap to riches of any use.
Both my wife and I run our own businesses, and got this book mainly to see if we could get some sort of insight into the mindset of someone who is patently very sucessful. No such luck. We both independently came to the same conculsion - waffle.
Apart from the lack of substance, it is a dreadfully boring book to read
This seems to me a cynical excercise in cashing in on Jones' public profile to fill hsi already overflowing piggy bank.
Don't bother - I'm sure there are better reads around.

Unfortunately 0 stars doesn't seem an option
Agree with the review above. Peter Jones is evidently trying to re-invent himself as some sort of Business TV mogul and this is a breathtaking cash-in. As someone who has read a fair few of these, I have to say this is extremely light on substance and structure (eg dedicating pages and pages to using your imagination to think of an idea for your business). Whilst managing to name-check some some of the companies he has invested in via "Dragons Den", he arrogantly speaks about himself in the same paragraphs as true innovators such as Branson, Anita Roddick, Bill Gates and others. The reality is, he shouldn't even be on the same shelf.

The other thing that anyone with a brain will find deeply annoying is the constant use of the word Tycoon: yes, we know what the word means, but a typical sentence might read, "one thing a Tycoon must always remember is that to maintain the Tycoon mindset, he needs to think like a Tycoon at all times". It is that good.

I hear the TV series on the brink of being axed as well. Ho-hum.