Product Description

The most effective CV you’ll ever write.

The best interview you’ll ever give.

This revolution in the way we sell ourselves in CV and at interview is based on the Elevator Pitch concept and has now been endorsed and recommended by over 40 of the world's leading business schools and universities, from Kellogg to Columbia in the US, from Insead to London Business School in Europe and from Otago to Sydney in Asia-Pacific.

The Elevator Pitch prioritises who you are and how you work, the qualities that you are employed for, rather than what you did and where you worked, your past, which is the emphasis of a traditional CV. The Elevator Pitch shifts the focus from your perspective to the employer’s perspective and from the past to the future.

It's a way of presenting yourself that makes more sense to the employer, and allows you to sell yourself more effectively. It's a way of writing a CV and preparing for interview that will vastly increase your chances of getting the job.

Employers now are focused very much on competencies as a way of deciding who to employ. This is the book that shows you have to bring your competencies to the forefront. In a time when there are far more graduates than top class graduate jobs, standing out from the crowd is vital. This is the book to show you how.

The second edition incorporates feedback from the authors' global seminar and lecture program, meetings with careers advisors at these institutions as well as helping hundreds of people create their job winning CVs.

Product Details

• Amazon Sales Rank: #31077 in Books
• Published on: 2006-01-09
• Original language: English
• Binding: Paperback
• 157 pages

Review

"... a good guide" - The Guardian, July 2006

From the Back Cover

[Back cover]

"Clear, concise and compelling – Pitch Yourself drags the traditional CV kicking and screaming into the 21^st century. It’s essential reading.”

Harvey Nash/FirstPersonGlobal

 "A CV revolution. It’s guaranteed to land you that interview.” Cosmopolitan

"Not only a way to live with competencies in recruitment but also a way for candidates to make the best of them in attempting to secure a job.”
Financial Times

"One of the best investments that you could make in your career progression."
Graham Hastie, London Business School

Pitch Yourself will transform the way you sell yourself. It’s a step-by-step practical guide that helps you work out what makes you different and develops this into your unique pitch – the basis of the best CV you’ll ever write and the best interview you’ll ever give.

Pitch Yourself shows you how to:

·         Answer the employer’s most important question “What do you offer us?”

• Differentiate yourself at every step of the recruitment process, including the application stage, in order to get you short listed
• Prioritise who you are and how you work - these are the qualities you are employed for
• Prove you are the best person for the job by showcasing your benefit to your next employer
• Move your focus from your past to your future performance, and from your perspective to your employer’s perspective, enabling you to speak their language
• Get the job you really want

Pitch Yourself is internationally acclaimed and endorsed by many of the world’s leading universities and business schools. It talks the language of recruiters and employers  – and it’s proven to work.

[front flap]

“A straightforward, clear and concise read. Not only do you gain a true insight into your capabilities, but also you gain an effective format that will work for both you and your potential employer."

 London Evening Standard

“CVs are a two dimensional representation…. Pitch Yourself transforms this representation into a three dimensional, holistic person whom a recruiter can ‘see’ working within their organisation.”

Anna Keelan, Tanaka Business School, Imperial College, London, UK

“A truly unique way to differentiate oneself on a hiring manager's desk.”

Roxanne Hori,  MBA Director NW University, Kellogg School of Management, US

“…. written in a language employers understand… and is proven to work”

The Guardian

[back flap]

About the authors

Michael Faust and Bill Faust brought over 30 years of senior marketing experience with blue chip organisations to the world of recruitment and have dragged it into the 21^st century, getting under the skin of how to develop and manage one’s career. The result is this internationally acclaimed book.

Bill criss-crosses the world as a guest speaker on Pitch Yourself at many of the leading business schools across the world. He has lived and worked in London, Paris, Istanbul and Sydney for companies such as a GE Capital to Bates Advertising Agency Group in senior marketing roles.

Michael is realising his dream, having been an entrepreneur trapped in a corporate body, and is now a co-founder of a franchised training company, OurOdyssey, with global aspirations. Previously he has led major change initiatives, was the MD of the UK’s largest independent travel agency, held influential positions across the European dotcom market and worked in both advertising agencies and client companies from Saatchi & Saatchi to Dell.

About the Author

Bill Faust has 14 years’ experience in delivering high-level integrated, marketing campaigns, for a range of blue chip companies including GE Capital, Campbell’s, News Ltd, Bayard Presse and BT. This has taken Bill across the world from London, Paris, Istanbul to Sydney. And back.

Michael Faust has had a top flight management, advertising and marketing career. Most recently Michael was the Managing Director of Travelcare, the UK’s largest independent travel agency . Prior to this he has held influential positions as the European Marketing Director of LetsBuyIt.com as well as a number of strategic consultancy roles across the European dotcom market. Over the last fifteen years Michael has worked in both advertising agencies and client companies from Saatchi and Saatchi to Dell.

Customer Reviews

Get it right first time
This book was practical with just one objective to get you the job you want. It did just that for me. Like most of us I was using effectively the same CV I had been using since leaving university and had not given the process any thought since. The book made it possible for me to breakdown the recruiting process into building blocks. I could critically analyse each stage and take a measured approach to answering the employer's question: What do you offer me? I would suggest, if you are serious about getting yourself to the top of the short list for interview before the next candidate, get a copy of this book.

No Brainer - not worth not having
What can I say, I bought this book recently and rewrote my CV and sent it off to a number of companies. Previously I hadn't had many replies but having changed my CV and my outlook due to this book i got offered every job I applied to. Can't argue with that - well worth the price.

It's simple; 0 for 6 before the book, 4 for 4 since the book
My story is simple, I'm an MBA student and I sent my CV out to over 15 companies hoping for an interview and didn't get one. After reading and applying the principles found in "PITCH YOURSELF" I've sent my CV to 6 companies, so far, and I have been invited to 6 to interviews!
"Pitch Yourself" drove me to totally reexamine the way I approached the CV process. First, it began with the need to really understand myself, who I am, in order to uncover my competencies. Second, I had to forget everything I thought I knew about CV's, listing my accomplishments, utilizing elaborate wording in order to impress the reader, hoping that the reader would assume I could accomplish similar success in the new position. Instead I reoriented the proposition of my CV from what I had done to what I will do, based on my competencies.
My success has caused quite the stir at my school because of the obvious power that this book possesses.
You will stand out from the crowd and you will offer the reader tangible evidence of the abilities you will deliver by positively answering the crucial question every CV reviewer has, "What do you offer me?"