Product Description

Jump Start Your Business Brain is must-have information for business people everywhere, especially small business owners. Why? Because author Doug Hall is on a personal quest - a Robin Hood-like mission to translate the wisdom he's discovered researching top corporations into no-fail, practical tactics for small and medium sized businesses. Jump Start Your Business Brain is packed with hard-won insight as to what truly works in the marketplace. To make it accessible to all, Doug transforms this real-life market intelligence into six scientific laws that, when applied with diligence, can make any business overflow with good fortune. Readers will learn how to: Increase sales by 10 to 50% by sharpening customer communications - not by spending additional money; Transform business offerings to enjoy a higher profit margin; Take charge of their future by increasing their skills at identifying and exploiting business opportunities; What makes this business book different from all the rest? Its laws of success are developed on scientific data and original research drawn from over 4,000 new products and services and over 6,000 front-line development groups. Even better, the purchase of this book also entitles the reader to conduct a Merwyn simulated test market on the probability of success for their own business plan/idea. Merwyn, the computer "brain trust" for all Doug's data and research, will run an Idea Scan (via a single-use password protected within the book - a $500 value) which will allow crucial analysis for their business. Finally, the promise of these scientific laws spring to life for the reader in dozens of small business success stories, including Village Pottery, Mo Hotta Mo Betta, College of Piping, Woolly Ware, Island Winds, Cavendish Figurines, Seasons in Thyme and Island Pewter.

Product Details

• Amazon Sales Rank: #402863 in Books
• Published on: 2001-10-26
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 336 pages

About the Author
Doug Hall has been called America's no.1 New Product Idea Man by Inc. Magazine, A&E Top 10 and CIO Magazine, a title earned due to his outstanding work with such industry leaders as American Express, Ford Motor Company, Disney, Johnson & Johnson, Hewlett-Packard, Tropicana, AT&T and Frito-Lay. After 10 years with Procter & Gamble Co., where he became that company's first "master marketing inventor," he now runs the Eureka Ranch, a work-hard, play-hard haven where he helps companies like create breakthrough ideas for new products and services. This work, in combination with his years of consulting and researching, led directly to jump Start Your Business Brain, the best piece of good news for business owners to appear in the last ten years. Doug Hall is the founder of Eureka Ranch, a Cincinnati company that specializes in new business development training and consulting. Doug Hall and his family live in Cincinnati, Ohio.

Customer Reviews

Liked it so much, sending one to the boss...
I've got this book, I'm a franchisee in a children's business. Looking to expand my little part of the business. I have some marketing experience but this book really made me stop in my tracks. With fantastic real examples (even though American which usually drive me potty)It 's written in an approachable style and I KNOW this book will help me to be more successful. And yes, I'm going to send one to my boss. Not as a criticism but as a gift.
Find the time to buy it, love the time you spend reading it!

Great Book - 100% I recommend reading it
Don't waste time.. buy it and start reading. This book is amazing, it has alot of information. It gives you the kick start to work on your business harder. its very motivational and has great ideas. what's so good about it, is how simple the language is used, yet very effective and to the point.

I would rate it 100/10 :)